Insights

  • Marketing Meeting Attendee Personas to Meeting Planners

    Marketing Meeting Attendee Personas to Meeting Planners

    Stamp says… See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign. Read time 7 minutes

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  • The Value of Objective Primary Research when Developing a Marketing Action Plan for Destinations

    The Value of Objective Primary Research when Developing a Marketing Action Plan for Destinations

    David says… Research helps DMOs by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your destination’s marketing efforts. Read time: 5 minutes

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  • Building a Social Media Action Plan

    Building a Social Media Action Plan

    Stamp says… Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO. Read time: 7 minutes

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  • Effective Website Planning Steps

    Effective Website Planning Steps

    Stamp says… Developing your website requires comprehensive, strategic planning. Read about our website planning process and which questions need to be answered as you work through each step of creating a website. Read time: under 4 minutes

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  • DMO Brand and Website Evaluation

    DMO Brand and Website Evaluation

    Leigh says… When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant. Read time: 8 minutes

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  • Marketing Convention Districts–Big Business for Smaller DMOs

    Marketing Convention Districts–Big Business for Smaller DMOs

    Jim says… As meeting groups look beyond big convention cities for meeting and convention options, smaller destinations have the opportunity to elevate their destination’s meeting brand through convention districts that package meeting and entertainment offerings in convenient proximity to each other. Read time: 7 minutes

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  • Secrets to Creating a Successful Content Marketing Strategy

    Secrets to Creating a Successful Content Marketing Strategy

    Maghen says… The secret recipe for a successful content marketing strategy can be summarized in four steps—Attract, Convert, Close, and Delight. Read on as we discuss how each step can help determine the best custom-tailored plan for your DMO. Read time: 5 minutes

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  • Mobile-First Strategy - Starting on the Small Screen

    Mobile-First Strategy - Starting on the Small Screen

    Stamp says… With 1.2 billion mobile web users worldwide, a “mobile-first strategy” for your destination website ensures the most optimal user experience for visitors on mobile devices. Read time: 4 minutes

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  • Millennials vs Boomers. Shake up your marketing strategies.

    Millennials vs Boomers. Shake up your marketing strategies.

    Camille says… Smart DMOs know they must use carefully targeted messaging and strategically chosen channels to reach different demographics. But what about their habits and preferences? Let's take a look at Millennials vs Boomers. Explore these generational visitors and decide if you need to shake up your marketing strategies. Read time: 3 minutes

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  • Dealing With CAVEs in Your Community

    Dealing With CAVEs in Your Community

    David says… Occasionally, DMOs run into CAVEs or Citizens Against Virtually Everything. We'll show you how to engage CAVEs, explain the importance of Tourism and Travel to them and potentially convert them from selfish to selfless. Read time: 4 minutes

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