Smart Destination Marketing Organizations (DMOs) understand that their efforts include carefully targeted messaging and strategically chosen channels. Utilizing the demographic profiles of potential visitors to fine-tune their role in your strategic marketing plan isn’t a new concept, but as you prioritize your marketing efforts, taking their habits and preferences into consideration could shake up your strategy. In this entry, we look at two very different, but fairly equally travel-focused demographics–Millennials vs Boomers. Share a few bits of information about yourself and then access our article to explore what makes each group of generational visitors tick as well as different approaches to courting these travelers.