Insights
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The DMO With The Best Information Wins
Are you using research to drive your destination marketing efforts? Market research is vital to the successful development of your tourism efforts, and the bedrock on which all effective marketing is based. Read time: 4 minutes
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Destination Rebranding after a Crisis – Dauphin Island, Alabama
When a crisis hits, such as the BP oil spill that devastated Dauphin Island’s tourism, a robust rebranding effort becomes crucial. By leveraging unique attributes like breathtaking sunsets and conducting thorough research, Dauphin Island successfully revived its appeal and saw significant increases in tourism and local development. Read time: under 7 minutes
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Destination Marketing Action Plan Workbook
Crafting a strategic marketing plan is crucial for any Destination Marketing Organization (DMO). This step-by-step guide, complemented by our downloadable tools, will help you create a clear and prioritized Marketing Action Plan (MAP) to guide long-range marketing efforts and inform short-term decisions. Read time: 3 minutes
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Award-Winning Campaign (and Results!) on a Limited Marketing Budget
The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign. Read time: under 3 minutes
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5 Mistakes to Avoid in DMO Marketing
Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes
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7 Secrets to Developing an Effective DMO Strategic Marketing Action Plan
A comprehensive strategic marketing plan is more than just a list of tactics. Read more for tips to developing a more efficient and effective marketing plan of action for your DMO. Read time: 4 minutes
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Choosing Effective DMO Marketing Partners
Extend your DMO’s reach and efficiency by collaborating with experienced marketing professionals, who can assist with everything from social media management to campaign strategy and execution. Read time: 5 minutes
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Tourism IS Economic Development
Do your stakeholders see the connection between tourism and economic development? Knowing the numbers, and sharing that with your tourism partners will help you share the story of your destination. Tourism is not just about fun leisure activities, it is also about the jobs it provides and the amount of money it saves taxpayers. Read time: 5 minutes
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How DMOs Can Measure the ROI of Digital Advertising
DMOs should be measuring the return on the investment to show stakeholders that their digital marketing strategy is working. Are you looking at the right metrics to determine the ROI of your digital strategy? Read time: under 4 minutes
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Stakeholder Collaboration: Foster Communication With Your Partners
Research is a valuable tool and can be used as a vehicle to further stakeholder collaboration. Collecting opinions, input and information from stakeholders can facilitate product development, help a DMO refine their message and provide important resources to stakeholders, all with the goal of providing visitors authentic experiences. Read time: 3 minutes