Insights

  • Taglines & Positioning Statements

    Taglines & Positioning Statements

    Camille says… Crafting an effective tagline for a destination marketing organization involves capturing what makes a community unique and what visitors might feel when they experience it. Instead of relying solely on a tagline, use the insights gained from this process to enrich all marketing channels and effectively communicate your brand. Read time: under 3 minutes

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  • Know How to Improve Your Website

    Know How to Improve Your Website

    Leigh says… Website analytics are like a dashboard that shows you how well your digital efforts are working. By setting clear goals and regularly reviewing metrics, you can make informed changes to improve your site’s performance and engagement. Read time: under 3 minutes

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  • Leveraging Research to Maximize ROI

    Leveraging Research to Maximize ROI

    Stamp says… Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia. Read time: under 5 minutes

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