Insights
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Partnering Artificial and Human Intelligence
AI is changing the game in marketing, but it’s the human touch that gives campaigns heart, strategy, and soul. When we combine machine intelligence with human insight, we unlock smarter, more meaningful ways to connect with our audiences. Read time: under 2 minutes
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Is Your Site Accessible by All Users?
In a world of lawsuit threats, is your website winning or losing? Here are the key changes in federal ADA compliance and what you can do to ensure you meet the required standards. Read time: 3 mins
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Where Are Your Customers Coming From?
A Business Attribution Study maps out where your clients come from and how they connect with your organization. By analyzing sales data and client sources over the past decade, you can understand your key audiences and inform your Marketing Action Plan (MAP). Read time: 3 minutes.
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The Value of Objective Primary Research when Developing a Marketing Action Plan
Research helps organizations by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your organization’s marketing efforts. Read time: 5 minutes
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Current Travel Trend Insights Help Provide Perspective
Keep your finger on the pulse of today’s traveler patterns by accessing the DMO industry’s most trusted set of visitor intelligence data. As you are being approached and speaking to your city leaders and tourism stakeholders about the state of the industry, Arrivalist’s Daily Travel Index will provide you with powerful insights into traveler activity by state, regions and nation-wide. View time: under 4 minutes.
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Life Stage Marketing
Life Stage Marketing is all about meeting people where they are in life. In this article, Victoria recounts how this approach allowed her client to more directly target their strongest visitor demographics. Read time: under 3 minutes
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Brand Evaluation Process Checklist
Rebranding your destination can be an involved—and sometimes complicated—process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process. Read time: 2 minutes
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Improve Conversions with Personalized Digital Content
To stand out from your competitors, you should consider using personalized digital content to offer a relevant and timely experience tailored to your users’ interests. Read time: under 4 minutes
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Preparing to be an “Evacuation Destination”
When a natural disaster strikes, affected locations and surrounding areas have to manage the sudden displacement of evacuees and then often the surge of emergency responders from the other direction. With some preparation and open communication, your destination can turn what could be a frantic experience into one that is well planned and accommodating. Read time: 3 minutes
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Marketing to Women—Is Your Destination Missing the Mark?
One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know. Read time: 4 minutes