Insights
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Wayfinding 103: Harnessing Mapping Technology
Destinations should consider employing mapping technology to enhance the visitor experience beyond traditional wayfinding means. Read time: under 5 minutes
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Bicentennial Promotional Toolkit & Awareness Campaign
Community involvement is a fundamental component of your destination’s marketing efforts. DMOs can ensure a consistent message by leading collaboration efforts and defining guidelines to maintain brand focus. Read time: under 4 minutes
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Brand Evaluation Process Checklist
Rebranding your destination can be an involved—and sometimes complicated—process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process. Read time: 2 minutes
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Wayfinding 102: Creating and Confirming the Guest Experience
In Wayfinding 102, we offer DMOs a look at how wayfinding tools can turn the journey from one attraction to another into an educational and enjoyable visitor experience. Read time: under 5 minutes
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Rethinking the Website Redesign Process
As part of an overall rebrand, Stamp undertook a website redesign project for one of our DMO clients. Including modern design features, the latest interactive functionality and a CMS upgrade, Stamp was able to design a site that amplified our client’s brand and offered a seamless user experience among devices. Read time: under 8 minutes
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Keeping Content Fresh with Community Events Calendar
A DMO must constantly add new content to their website to keep it fresh and relevant to visitors (and search engines!). One way to help create new information is to incorporate a community events calendar. Read time: under 9 minutes
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Free Tools to Help Manage and Deliver Your Digital Strategy
We understand that not all DMOs have the luxury of working with a professional marketing firm. But that doesn’t mean that their digital strategies need to suffer! To remain relevant to your target markets, we recommend two free, easy-to-use online tools that will help you manage and deliver an effective digital marketing strategy. Read time: under 4 minutes
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Downloadable Destination Marketing Graphics, Volume 1
Thought-provoking imagery can be used to communicate your position or engage your audience. We are making our first set of destination marketing graphics covering “Measuring Marketing” available to you to download for use in any of your DMO’s communication and presentation materials. Read time: 3 minutes
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Achieving State Bicentennial Commission Goals
What does it truly take to boost website traffic and increase leads? Once you define your target audiences, their roles in your success and their required beliefs and apply that understanding to your digital communications efforts, the answer is more straightforward than you think. Read time: 4 minutes
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Email Marketing for your Destination
With email being the preferred method of communication for many people, a well-planned destination email marketing effort can result in a significant return on investment for your DMO. Read time: 4 minutes