Insights
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How to Use Meeting Attendees to Generate Awareness for Your Market
People attending meetings in your city may become some of the best ambassadors on your behalf. Engage them in the right way and they will generate positive awareness about your city. Read time: 4 minutes
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The Power of Video for Your Destination
Video is the preferred modern medium and can summarize your destination succinctly. But be sure to ask yourself these questions so you can produce one appropriate for your DMO. Read time: 4 minutes
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Four Ways to Make Locals Key Players in Your Marketing Strategy
It's time to think about how locals can help build your brand. DMAI identifies community alignment as a vitally important ingredient to the branding and marketing success of destinations. Find the experts in your community and use their voices to elevate your destination. Read time: 5 minutes
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Instagram Strategy for Your DMO
Leverage Instagram’s high engagement by building a loyal audience through cross-promotion, competitor research, and community interaction. Share unique local content and use strategic hashtags to maximize reach. Read time: 5 minutes
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Taglines & Positioning Statements
Crafting an effective tagline for a destination marketing organization involves capturing what makes a community unique and what visitors might feel when they experience it. Instead of relying solely on a tagline, use the insights gained from this process to enrich all marketing channels and effectively communicate your brand. Read time: under 3 minutes