Insights
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Keeping Content Fresh with Community Events Calendar
A DMO must constantly add new content to their website to keep it fresh and relevant to visitors (and search engines!). One way to help create new information is to incorporate a community events calendar. Read time: under 9 minutes
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Free Tools to Help Manage and Deliver Your Digital Strategy
We understand that not all DMOs have the luxury of working with a professional marketing firm. But that doesn’t mean that their digital strategies need to suffer! To remain relevant to your target markets, we recommend two free, easy-to-use online tools that will help you manage and deliver an effective digital marketing strategy. Read time: under 4 minutes
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Email Marketing for your Destination
With email being the preferred method of communication for many people, a well-planned destination email marketing effort can result in a significant return on investment for your DMO. Read time: 4 minutes
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Marketing to Women—Is Your Destination Missing the Mark?
One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know. Read time: 4 minutes
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The Shifting Role of the DMO
As the tourism industry evolves, so must the role of the DMO. With visitor habits changing and the recognition of all involved in the promotion of a destination, Destination Marketing Organizations must begin to embrace their increasingly important role as destination managers. Read time: 4 minutes
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Building a Social Media Action Plan
Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO. Read time: 7 minutes
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DMO Brand and Website Evaluation
When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant. Read time: 8 minutes
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Millennials vs Boomers. Shake up your marketing strategies.
Smart DMOs know they must use carefully targeted messaging and strategically chosen channels to reach different demographics. But what about their habits and preferences? Let's take a look at Millennials vs Boomers. Explore these generational visitors and decide if you need to shake up your marketing strategies. Read time: 3 minutes
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Destination Rebranding after a Crisis – Dauphin Island, Alabama
When a crisis hits, such as the BP oil spill that devastated Dauphin Island’s tourism, a robust rebranding effort becomes crucial. By leveraging unique attributes like breathtaking sunsets and conducting thorough research, Dauphin Island successfully revived its appeal and saw significant increases in tourism and local development. Read time: under 7 minutes
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Fam Tour Fast Forward with VR
Virtual Reality is transforming destination marketing, offering immersive experiences that could revolutionize how meeting planners and travelers explore potential locations. From virtual FAM Tours to interactive venue showcases, VR technology is making it easier to bring destinations to life from anywhere. Read time: 5 minutes