Insights
-
Destination Rebranding after a Crisis – Dauphin Island, Alabama
When a crisis hits, such as the BP oil spill that devastated Dauphin Island’s tourism, a robust rebranding effort becomes crucial. By leveraging unique attributes like breathtaking sunsets and conducting thorough research, Dauphin Island successfully revived its appeal and saw significant increases in tourism and local development. Read time: under 7 minutes
-
Fam Tour Fast Forward with VR
Virtual Reality is transforming destination marketing, offering immersive experiences that could revolutionize how meeting planners and travelers explore potential locations. From virtual FAM Tours to interactive venue showcases, VR technology is making it easier to bring destinations to life from anywhere. Read time: 5 minutes
-
Your Destination’s Online Reputation Matters
In today’s travel industry, online reviews are crucial for shaping destination perceptions and inspiring travel decisions. DMOs can enhance their city’s appeal by curating and managing online content and leveraging the influence of user-generated reviews. Read time: under 5 minutes.