Insights

  • Content and Context Marketing, Part 1

    Content and Context Marketing, Part 1

    Camille says… Context marketing plays an important role in shaping your overall content marketing strategy. For DMOs, this means knowing who your target markets are, their roles in your success and what they need to believe in order for you to succeed with them. Your marketing plan will follow to line up with these targets. Read time: four minutes 

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  • The Value of Objective Primary Research when Developing a Marketing Action Plan for Destinations

    The Value of Objective Primary Research when Developing a Marketing Action Plan for Destinations

    David says… Research helps DMOs by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your destination’s marketing efforts. Read time: 5 minutes

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  • Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Jim says… When a crisis hits, such as the BP oil spill that devastated Dauphin Island’s tourism, a robust rebranding effort becomes crucial. By leveraging unique attributes like breathtaking sunsets and conducting thorough research, Dauphin Island successfully revived its appeal and saw significant increases in tourism and local development. Read time: under 7 minutes

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  • Destination Marketing Action Plan Workbook

    Destination Marketing Action Plan Workbook

    David says… Crafting a strategic marketing plan is crucial for any Destination Marketing Organization (DMO). This step-by-step guide, complemented by our downloadable tools, will help you create a clear and prioritized Marketing Action Plan (MAP) to guide long-range marketing efforts and inform short-term decisions. Read time: 3 minutes 

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  • Award-Winning Campaign (and Results!) on a Limited Marketing Budget

    Award-Winning Campaign (and Results!) on a Limited Marketing Budget

    Jim says… The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign. Read time: under 3 minutes

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  • 5 Mistakes to Avoid in DMO Marketing

    5 Mistakes to Avoid in DMO Marketing

    Camille says… Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes

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  • 7 Secrets to Developing an Effective DMO Strategic Marketing Action Plan

    7 Secrets to Developing an Effective DMO Strategic Marketing Action Plan

    David says… A comprehensive strategic marketing plan is more than just a list of tactics. Read more for tips to developing a more efficient and effective marketing plan of action for your DMO. Read time: 4 minutes

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  • Choosing Effective DMO Marketing Partners

    Choosing Effective DMO Marketing Partners

    Stamp says… Extend your DMO’s reach and efficiency by collaborating with experienced marketing professionals, who can assist with everything from social media management to campaign strategy and execution. Read time: 5 minutes

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  • Destination Marketing Action Plan Cheat Sheet

    Destination Marketing Action Plan Cheat Sheet

    David says… We created a step-by-step guide to building a Marketing Action Plan that can work for your DMO and help you define and prioritize the Who, What, Why, and How that influences your marketing success. Take a shot at defining the Targets, Roles, Beliefs, and Processes for yourself or your organization. Read time: 2 minutes

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  • Destination Marketing Action Plan Worksheet

    Destination Marketing Action Plan Worksheet

    David says… A Destination Marketing Action Plan (MAP) helps you organize and prioritize your marketing strategy. Check out Stamp’s MAP guide and download our handy worksheet to get started. Read time: 1 minute.

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