Insights
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Destination Marketing Action Plan Workbook
Crafting a strategic marketing plan is crucial for any Destination Marketing Organization (DMO). This step-by-step guide, complemented by our downloadable tools, will help you create a clear and prioritized Marketing Action Plan (MAP) to guide long-range marketing efforts and inform short-term decisions. Read time: 3 minutes
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Award-Winning Campaign (and Results!) on a Limited Marketing Budget
The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign. Read time: under 3 minutes
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5 Mistakes to Avoid in DMO Marketing
Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes
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7 Secrets to Developing an Effective DMO Strategic Marketing Action Plan
A comprehensive strategic marketing plan is more than just a list of tactics. Read more for tips to developing a more efficient and effective marketing plan of action for your DMO. Read time: 4 minutes
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Choosing Effective DMO Marketing Partners
Extend your DMO’s reach and efficiency by collaborating with experienced marketing professionals, who can assist with everything from social media management to campaign strategy and execution. Read time: 5 minutes
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Destination Marketing Action Plan Cheat Sheet
We created a step-by-step guide to building a Marketing Action Plan that can work for your DMO and help you define and prioritize the Who, What, Why, and How that influences your marketing success. Take a shot at defining the Targets, Roles, Beliefs, and Processes for yourself or your organization. Read time: 2 minutes
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Destination Marketing Action Plan Worksheet
A Destination Marketing Action Plan (MAP) helps you organize and prioritize your marketing strategy. Check out Stamp’s MAP guide and download our handy worksheet to get started. Read time: 1 minute.
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Destination Marketing Action Planning—It’s Time to Tune Up
Stamp has a long history of developing destination Marketing Action Plans (MAPs) for clients. Because of that experience, we have refined the process to help you navigate the complex and ever-changing ecosystem of lodging providers, meeting & event venues, shopping & dining opportunities, and attractions and help your DMO achieve its travel and tourism goals. Read time: 5 minutes