We created a step-by-step guide to building a Marketing Action Plan that can work for your DMO and help you define and prioritize the Who, What, Why, and How that influences your marketing success. Take a shot at defining the Targets, Roles, Beliefs, and Processes for yourself or your organization.
Read time: 2 minutes
The Marketing Action Plan provides a road map for working every day to achieve the mission of your DMO. We have created a step-by-step guide to building a MAP that can work for your DMO and help you define and prioritize the Who, What, Why, and How that influences your marketing success. A well-thought-out approach garners measurable results, provides a clear path for staff, and can be strategically communicated to stakeholders for holistic success. First read about the Marketing Action Plan. Then, download the MAP Cheat Sheet. You may also want to download the MAP worksheet and the MAP workbook.