Insights
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What is a weekend?
As domestic leisure travel begins to show early signs of recovery (in some places more than others), there is an opportunity to leverage leisure to try to (also) fill in some of the weeknight slump in occupancy due to the loss of weekday business and convention travel.
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Case Study: 5 Steps to Developing a Statewide Initiative
Stamp worked with the Alabama Bicentennial Commission to help develop and promote their three-year initiative celebrating Alabama's 200 years of statehood. Here we discuss 5 components of a successful statewide marketing program. Read time: six minutes
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The Value of a Landing Page
Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes
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Know Where You’re Going?
Whether you’re new around here or have been reading our blog since we started it a few years ago, you know (or will soon enough) that we are committed to Marketing Action Planning. A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your destination. Read time: 3 minutes
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Revisiting Your Social Media Marketing Plan
To stay ahead in social media marketing, it's crucial to continually refine your strategy based on platform preferences and media consumption habits of your target audience. By analyzing past performance and aligning content with evolving trends and algorithms, you can effectively engage your audience across various social channels. Read time: four minutes
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What Makes Your Community Different?
Travelers are increasingly seeking out unique, one-of-a-kind, authentic experiences. And because you can't be everything to everybody, identifying and leveraging what makes your community different must be a central pillar of your marketing strategy. Read time: under 3 minutes.
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Top 5 Travel Trends For 2019
There is a lot of talk about hot new travel trends and what DMOs should be mindful of as they begin executing their marketing strategies for 2019. Here are 5 trends that will dominate travel and tourism in the new year and how your DMO can leverage them. Read time: seven minutes
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Generation Z: Travel Trends
Generation Z is rapidly growing in importance to DMOs - and for good reason! They are poised to command nearly 40% of consumer spending in just a few short years, and their travel habits are clearly defined by the digital age they were born into. Here's what that means for your DMO. Read time: six minutes
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Is it Time To Assess Your Marketing Strategy?
For many of our DMO clients, November and December fall squarely in the middle of their fiscal year. If the same is true for your DMO, now is a good time to pull out your Marketing Action Plan and assess the progress of your goals and objectives. Read time: under 3 minutes
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Downloadable Destination Marketing Graphics, Volume 3
Designing a presentation that is both engaging and informative often requires the use of thought-provoking imagery. Download volume 3 of our free destination marketing graphics to help you convey the results of your marketing action plan in your next presentation. Read time: there minutes