Insights

  • Content and Context Marketing, Part 2

    Content and Context Marketing, Part 2

    Camille says… Much time and effort are required to create rich and varied content to populate your social media channels. To maximize your efforts, take the time to strategically plan the context in which your carefully crafted content is delivered. Read time: 4 minutes

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  • Promoting Mid-Sized Markets To Meeting Planners

    Promoting Mid-Sized Markets To Meeting Planners

    Stamp says… Meeting Planners often look for several key components when choosing a destination to host their next event. And surprisingly enough, cost is not the number one deciding factor. For mid-sized markets to compete successfully with larger destinations, they need to leverage testimonials and user-generated content to attract the attention of meeting planners. Read time: five minutes

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  • Leverage 360 Content To Tell Your Destination’s Story

    Leverage 360 Content To Tell Your Destination’s Story

    David says… Until fairly recently, 360 content was a buzzword, a fad, something without any practical application. But as the technology has advanced beyond gaming and into the replication of realistic experiences, its marketing potential has skyrocketed. Read time: three minutes

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  • Meeting And Convention Services Offered By DMOs

    Meeting And Convention Services Offered By DMOs

    Stamp says… Group travel is an attractive target market for many DMOs, but forging fruitful relationships with meeting planners can be a challenge. To stand out among competing destinations, up the ante by offering specialized group and meeting services for planner's needs. Read time: six minutes

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  • Watch Your Language: Words Matter in Tourism Marketing

    Watch Your Language: Words Matter in Tourism Marketing

    David says… Adopt the mindset of a visitor when determining marketing language. Here, we take a look at a few marketing faux pas that could have easily been avoided by using clearer language. Read time: four minutes

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  • What Motivates Visitors to Share Travel Content

    What Motivates Visitors to Share Travel Content

    Camille says… There is a storied history of travelers sharing their experiences through visual mediums, and that is not changing anytime soon. As a travel and tourism marketer, your best bet is to actively engage visitors sharing travel content to strengthen your marketing presence. Read time: 5 minutes

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  • What Comes First—Marketing Goals, Plan or Budget?

    What Comes First—Marketing Goals, Plan or Budget?

    Jim says… Always formulate the goals of the marketing efforts first and then prioritize and plan exactly how to budget the implementation of your Marketing Action Plan. Read time: seven minutes

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  • Retail Tourism - Harnessing the Power of Niche Marketing Part 5

    Retail Tourism - Harnessing the Power of Niche Marketing Part 5

    Jim says… Tap into the retail tourism niche market by promoting the unique local shopping experiences your destination has to offer. Read time: six minutes

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  • Use Geofencing and Geofilters to Encourage Visitation

    Use Geofencing and Geofilters to Encourage Visitation

    Stamp says… By establishing digital fences around geographical locations, geofencing and geofilters allow you to target visitors with timely messages related to your destination. Read time: under 3 minutes

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  • Downloadable Destination Marketing Graphics, Volume 2

    Downloadable Destination Marketing Graphics, Volume 2

    Camille says… The right imagery can communicate your position or engage your audience. Our second set of destination marketing graphics, supporting “Harnessing Stakeholder Partnerships,” is available to you to download for use in any of your DMO’s communication and presentation materials. Read time: under three minutes

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