Insights

  • Social Media Editorial Calendar: Encourage the Conversation Part 3

    Social Media Editorial Calendar: Encourage the Conversation Part 3

    David says… A sound social media strategy should include a mix of measured messages to appropriate audiences. Learn about the 7 components of creating a balanced social media editorial calendar. Read time: four minutes

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  • Featuring Stakeholders in Facebook Carousel Ads

    Featuring Stakeholders in Facebook Carousel Ads

    Stamp says… Promote your stakeholders with Facebook carousel ads. Not only will you strengthen your partnerships, but you will continue to tell the story of your destination in an interactive and memorable way. Read time: under 6 minutes

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  • Ecotourism—Harnessing the Power of Niche Marketing Part 4

    Ecotourism—Harnessing the Power of Niche Marketing Part 4

    Jim says… As ecotourism grows in popularity among environmentally conscious travelers, DMOs can appeal to this niche market by promoting the sustainable travel opportunities their area has to offer. Read time: under 5 minutes

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  • Promote Travel Impact During Tourism and Travel Week

    Promote Travel Impact During Tourism and Travel Week

    Stamp says… National Travel and Tourism Week is a great platform to celebrate your visitors, your stakeholders and to share the economic impact travel and tourism has on your community. Read time: under 5 minutes

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  • The Case for Requesting Spec Creative in RFPs

    The Case for Requesting Spec Creative in RFPs

    David says… In this brief video Chris Cavanaugh, DMO consultant, makes some excellent points about the challenges of requesting spec creative in the agency evaluation process. Read time: under three minutes

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  • Attracting Motorcoach Groups to Your Destination

    Attracting Motorcoach Groups to Your Destination

    Stamp says… Attracting motorcoach tours to your destination is a valuable component of your group travel marketing. To effectively manage this effort, you need group travel capability, communication and most importantly, a sound strategy. Read time: under 6 minutes

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  • Life Stage Marketing

    Life Stage Marketing

    Stamp says… Life Stage Marketing is all about meeting people where they are in life. In this article, Victoria recounts how this approach allowed her client to more directly target their strongest visitor demographics. Read time: under 3 minutes

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  • Agritourism—Harnessing the Power of Niche Marketing Part 3

    Agritourism—Harnessing the Power of Niche Marketing Part 3

    Jim says… As farm, ranch and other agricultural tourism booms, destinations need to cultivate experiences centered around these agribusinesses and related activities if they want to tap into this niche market. Read time: under 4 minutes

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  • Developing Personas for your Marketing Campaign

    Developing Personas for your Marketing Campaign

    Stamp says… Persona-based marketing is a strategic technique that allows you to speak directly to your target audiences in engaging and personal ways. Coupling this technique with primary research efforts will ensure that your outbound marketing campaign is as effective and engaging as it can be. Read time: under 2 minutes

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  • Bicentennial Promotional Toolkit & Awareness Campaign

    Bicentennial Promotional Toolkit & Awareness Campaign

    Stamp says… Community involvement is a fundamental component of your destination’s marketing efforts. DMOs can ensure a consistent message by leading collaboration efforts and defining guidelines to maintain brand focus. Read time: under 4 minutes

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