Insights
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Increase Social Content Engagement
Boosting organic social content is one of the fundamental tactics to increase user engagement. Read on to learn about how to know what to boost and different promotion methods and strategies available. Read time: 6 minutes
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How Attractions Drive Group Travel
To effectively drive group travel to a destination, DMOs must collaborate with area attractions. Marketers must be familiar with their attractions’ latest offerings and leverage new ways to promote those partners. Read time:under 3 minutes
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Social Media Editorial Calendar: Encourage the Conversation Part 3
A sound social media strategy should include a mix of measured messages to appropriate audiences. Learn about the 7 components of creating a balanced social media editorial calendar. Read time: four minutes
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Featuring Stakeholders in Facebook Carousel Ads
Promote your stakeholders with Facebook carousel ads. Not only will you strengthen your partnerships, but you will continue to tell the story of your destination in an interactive and memorable way. Read time: under 6 minutes
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Ecotourism—Harnessing the Power of Niche Marketing Part 4
As ecotourism grows in popularity among environmentally conscious travelers, DMOs can appeal to this niche market by promoting the sustainable travel opportunities their area has to offer. Read time: under 5 minutes
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Promote Travel Impact During Tourism and Travel Week
National Travel and Tourism Week is a great platform to celebrate your visitors, your stakeholders and to share the economic impact travel and tourism has on your community. Read time: under 5 minutes
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The Case for Requesting Spec Creative in RFPs
In this brief video Chris Cavanaugh, DMO consultant, makes some excellent points about the challenges of requesting spec creative in the agency evaluation process. Read time: under three minutes
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Attracting Motorcoach Groups to Your Destination
Attracting motorcoach tours to your destination is a valuable component of your group travel marketing. To effectively manage this effort, you need group travel capability, communication and most importantly, a sound strategy. Read time: under 6 minutes
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Life Stage Marketing
Life Stage Marketing is all about meeting people where they are in life. In this article, Victoria recounts how this approach allowed her client to more directly target their strongest visitor demographics. Read time: under 3 minutes
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Agritourism—Harnessing the Power of Niche Marketing Part 3
As farm, ranch and other agricultural tourism booms, destinations need to cultivate experiences centered around these agribusinesses and related activities if they want to tap into this niche market. Read time: under 4 minutes