Insights
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Boosting Weekend Occupancy
For destinations with strong weekday occupancy from transient and business travelers, concerted efforts to grow weekend business can help boost overall occupancy. Partnering with local stakeholders and getting them to appreciate the value of heads in beds is imperative to launching successful weekend getaway initiatives, and we have some ideas on how to do that. Read time: four minutes
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5 Travel Tech Trends for 2020
Keeping up with the latest developments in travel technology remains central to optimizing the visitor experience both in the planning stages of their trip and while they’re in-market. As we plow ahead in 2020, it is more apparent than ever that Google is continuing to make taking a major role in the travel tech space a high priority. Along with leveraging the opportunities that Google is developing, we are also seeing the potential for augmented reality and artificial intelligence. We have highlighted 5 travel tech trends below that we feel have the potential to impact travel-related economic development activity in small to mid-sized markets. Read time: four minutes
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Maximize Your DMO’s Potential with an Outsourced Marketing Team
With the increased importance of multiple specialists working on your DMO marketing team, Stamp’s outsourced marketing packages can be customized to supplement and support your DMO’s marketing efforts with trained tourism and travel marketing professionals who deliver consistent, tangible, and measurable results. Read time: three minutes
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Universal Studios’ Advice on Attracting Visitors
We were recently invited to attend a lecture by Daniel Pacchioni, Creative Content Strategist with Universal Orlando's marketing department. Daniel provided timely, insightful advice on how to engage in the creative process when branding your destination. Here are 6 key takeaways from his presentation. Read time: four minutes
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Structure is the Key to an Effective Creative Brief
Whether you're working with an in-house marketing team or have chosen to outsource your marketing support, a structured creative brief is essential for keeping everyone on track. While every creative brief is different, there are 3 standard phases of development and a handful of pertinent questions every brief should answer. Read time: four minutes
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Social Media Marketing for Small DMOs
For smaller DMOs or DMOs with limited resources, necessary marketing strategies sometimes remain unexplored due to lack of funding, a small staff, or both—with social media being one of numerous underutilized tools. Fortunately, there are ways to put social to work no matter how small your team is. Here are a few ideas to help solve your "too much to do and not enough time to do it" challenges. Read time: under 3 minutes
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The Value of Stakeholder Partnerships
Nurturing healthy relationships with local stakeholders should be a central component of your DMO's tourism development efforts, as they are often the first to greet visitors to your destination and the last to engage with them when they leave. The insight they can offer based on these interactions can help your DMO better understand your target market(s) and more effectively curate the visitor experience. Read time: five minutes
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Why the 60+ Consumer Should Matter More Than Ever
Paying special attention to the ever-growing 60+ consumer segment can pay big dividends for your destination. Understanding why they travel and what interests them while in-market can help your DMO more effectively craft a message that resonates with this travel segment and entices them to plan a visit. Read time: six minutes
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Small Town Travel & Tourism
For smaller towns, identifying unique selling propositions (USPs) that will attract new visitors can often feel like an insurmountable challenge. However, no matter the size or location of your destination, there are travelers who are looking to experience what you have to offer. In this article, we explore some ways your DMO can grow visitation by identifying and leveraging your destination's unique offerings. Read time: three minutes
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Are Visitor Centers Dead?
As travelers turn to digital resources to plan their trips and seek out attractions while in-market, driving home the relevance of your visitor center may feel like an uphill battle. The good news is that there are ways to increase the relevance of your center and remain top of mind to those who are more inclined to pick up their cell phones and consult Google. Read time: seven minutes