Insights

  • TikTok as a Tool for Destination Marketing

    TikTok as a Tool for Destination Marketing

    Maghen says… TikTok has become one of the most widely used social media platforms whose popularity continues to grow and spread throughout the world. Businesses have begun using TikTok as a marketing tool and in this blog, we’ll give some ideas about how you can use it for your destination. Read time: four minutes

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  • Why You Should Care About Google My Business

    Why You Should Care About Google My Business

    Maghen says… Google My Business has become a powerful tool to help manage how your destination presents itself on Google Search and Maps. Learn how to help your stakeholders maximize GMB for the good of your entire destination. Read time: four minutes

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  • Millions of Bookings Close to Home

    Millions of Bookings Close to Home

    David says… As the tourism and travel industry works to find its footing, analytics from Airbnb’s pandemic reboot prove people still want to travel, but just not too far from home. In this week’s Insight, we discuss the challenges and opportunities the industry is facing and share some guidance Airbnb is providing in these uncertain times. Read time: four minutes

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  • Strategies for Addressing Budget Challenges

    Strategies for Addressing Budget Challenges

    Stamp says… Budgeting will be the biggest challenge most DMOs face over the next two years. With traditional funding sources suffering, how will you address budget shortfalls? Here we discuss revenue and expense strategies to help provide some insight on these challenges. Read time: seven minutes

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  • What is a weekend?

    What is a weekend?

    David says… As domestic leisure travel begins to show early signs of recovery (in some places more than others), there is an opportunity to leverage leisure to try to (also) fill in some of the weeknight slump in occupancy due to the loss of weekday business and convention travel.

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  • Case Study: 5 Steps to Developing a Statewide Initiative

    Case Study: 5 Steps to Developing a Statewide Initiative

    Stamp says… Stamp worked with the Alabama Bicentennial Commission to help develop and promote their three-year initiative celebrating Alabama's 200 years of statehood. Here we discuss 5 components of a successful statewide marketing program. Read time: six minutes

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  • The Value of a Landing Page

    The Value of a Landing Page

    Camille says… Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes

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  • Leverage the Great Outdoors for Your Destination

    Leverage the Great Outdoors for Your Destination

    David says… As Americans seek healthy, responsible ways to travel, communities with notable outdoor assets and those “along the way” to notable outdoor attractions have opportunities to capitalize on traveler’s “outdoor” interests. Here we discuss how your DMO can leverage increasing interests in exploring the Great American Outdoors with a deliberate digital strategy. Read time: four minutes

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  • The Power of Visitors to Small Towns

    The Power of Visitors to Small Towns

    David says… Most travel and tourism professionals have a pretty solid grasp of the economic impact of travel and tourism. But average residents, local officials and surprisingly many individuals employed in hospitality-related positions often have no idea how much of an economic and quality-of-life contributor overnight visitors are to their community.

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  • Key Elements of a Destination in 2021, Part 5: Amenities

    Key Elements of a Destination in 2021, Part 5: Amenities

    Stamp says… In the final installment of this five-part series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth. Read time: six minutes 

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