Insights
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What Motivates Visitors to Share Travel Content
There is a storied history of travelers sharing their experiences through visual mediums, and that is not changing anytime soon. As a travel and tourism marketer, your best bet is to actively engage visitors sharing travel content to strengthen your marketing presence. Read time: 5 minutes
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Edible Experiences—Harnessing the Power of Niche Marketing Part 2
In the second installment of our Niche Marketing series, we take a look at how Food Tourism is gaining in popularity across the U.S. and offer insight into how destinations can take advantage of this niche market. Read time: under 4 minutes
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Keeping Content Fresh with Community Events Calendar
A DMO must constantly add new content to their website to keep it fresh and relevant to visitors (and search engines!). One way to help create new information is to incorporate a community events calendar. Read time: under 9 minutes
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Free Tools to Help Manage and Deliver Your Digital Strategy
We understand that not all DMOs have the luxury of working with a professional marketing firm. But that doesn’t mean that their digital strategies need to suffer! To remain relevant to your target markets, we recommend two free, easy-to-use online tools that will help you manage and deliver an effective digital marketing strategy. Read time: under 4 minutes
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Downloadable Destination Marketing Graphics, Volume 1
Thought-provoking imagery can be used to communicate your position or engage your audience. We are making our first set of destination marketing graphics covering “Measuring Marketing” available to you to download for use in any of your DMO’s communication and presentation materials. Read time: 3 minutes
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Achieving State Bicentennial Commission Goals
What does it truly take to boost website traffic and increase leads? Once you define your target audiences, their roles in your success and their required beliefs and apply that understanding to your digital communications efforts, the answer is more straightforward than you think. Read time: 4 minutes
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The SMERF Market—Give Me an F!
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The fraternal group covers local and national social organizations whose members associate for a mutually beneficial purpose. Read time: 7 minutes
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The Shifting Role of the DMO
As the tourism industry evolves, so must the role of the DMO. With visitor habits changing and the recognition of all involved in the promotion of a destination, Destination Marketing Organizations must begin to embrace their increasingly important role as destination managers. Read time: 4 minutes
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Make Live Streaming Video Work for Your Destination
With live streaming video, your destination can showcase local highlights in an engaging, personable manner. To maximize your results, follow these tips. Read time: 5 minutes
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Effective Website Planning Steps
Developing your website requires comprehensive, strategic planning. Read about our website planning process and which questions need to be answered as you work through each step of creating a website. Read time: under 4 minutes