Case Studies
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Elevating a Legacy: Rebrand Lifts Academic Excellence for Community Impact
Embracing Trenholm State’s roots as a Historically Black College and University (HBCU), Stamp leveraged this tradition’s gravitas to lift this institution’s status when rebranding the school.
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Achieving Record License Plate Sales for a Statewide Breast Cancer Foundation
Increasing awareness of a new car tag design achieved through effective digital campaigns helped reach record sales levels and made a huge impact for the underserved needing mammograms.
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Making Alabama Roads Safer with the Code of the Road for ALDOT
Our new initiative for the Alabama Department of Transportation, “Code of the Road,” invites drivers ages 18-34 to embrace safer habits behind the wheel. Unlike typical campaigns, it partners with drivers, emphasizing education over showcasing accidents. Tested through focus groups and surveys, its tailored messaging resonates with the younger audience, encouraging responsible driving.
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Helping Families Find Strong Partners with Alabama Family Central
A statewide campaign to promote a new website resource is a huge task. Stamp stepped up to help Alabama Family Central create awareness for a web portal designed for parents and caregivers to access vetted programs and services that help Alabama’s children grow stronger.
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Promoting Unique Offerings to Extend Stays in Tifton, GA
We worked with Tifton Tourism to launch a new campaign to focus on one niche target—Agritourism. In Tifton, it’s active year-round, offering something new to do seasonally. The Marketing Action Plan pointed to Agritourism when defining that Tifton is ideally suited for SMERF events, agritourism excursions and stop-overs.
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Intriguing Stories Lure Visitors to Visit LaGrange Through Print Advertising
Stamp’s Marketing Action Plan for Visit LaGrange identified key target audiences – then generated enough overnight stays that helped the destination reach its target occupancy goal earlier than anticipated.
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How the Alabama Department of Transportation Harnessed the Storytelling Power of EMTs
Utilizing the power of Alabama EMTs' voices to share first-hand experiences brings awareness to the tragic results of bad driving behavior, and tells us how to help keep the roadways safe.
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Palomar Plus–Creating A Personality for Personal Lines Insurance
Palomar wanted to re-introduce their personal lines offerings with an exciting new brand, within a highly visible brick-and-mortar location, in a popular suburban setting.
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Elevating the Overall Image for the Largest Healthcare System in Central Alabama
A regional healthcare leader reminds the people it serves what motivates them.
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A Public Service Campaign Fighting Prejudice and Promoting Healthy Language Statewide
Creating awareness to end stigmatizing language statewide.