Insights
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Why You Should Care About Google My Business
Google My Business has become a powerful tool to help manage how your destination presents itself on Google Search and Maps. Learn how to help your stakeholders maximize GMB for the good of your entire destination. Read time: four minutes
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Welcoming Visitors Back with a (Masked) Smile
Indications point to visitors getting ready to travel again but health and safety remain a major consideration. DMOs across the country are implementing programs that specifically address COVID-19 safety. We discuss a few ideas here that you may want to consider modeling in your destination. Read time: five minutes
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Millions of Bookings Close to Home
As the tourism and travel industry works to find its footing, analytics from Airbnb’s pandemic reboot prove people still want to travel, but just not too far from home. In this week’s Insight, we discuss the challenges and opportunities the industry is facing and share some guidance Airbnb is providing in these uncertain times. Read time: four minutes
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Strategies for Addressing Budget Challenges
Budgeting will be the biggest challenge most DMOs face over the next two years. With traditional funding sources suffering, how will you address budget shortfalls? Here we discuss revenue and expense strategies to help provide some insight on these challenges. Read time: seven minutes
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What is a weekend?
As domestic leisure travel begins to show early signs of recovery (in some places more than others), there is an opportunity to leverage leisure to try to (also) fill in some of the weeknight slump in occupancy due to the loss of weekday business and convention travel.
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Case Study: 5 Steps to Developing a Statewide Initiative
Stamp worked with the Alabama Bicentennial Commission to help develop and promote their three-year initiative celebrating Alabama's 200 years of statehood. Here we discuss 5 components of a successful statewide marketing program. Read time: six minutes
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The Value of a Landing Page
Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes
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Email Marketing Best Practices
We’ve executed numerous email campaigns and have learned what works when it comes to engaging with readers on a regular basis. Here we share some best practices for email marketing. Read time: six minutes
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Key Elements of a Destination in 2021, Part 5: Amenities
In the final installment of this five-part series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth. Read time: six minutes
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Key Elements of a Destination in 2021, Part 4: Activities
As your DMO assesses what activities it has to offer its visitors, strategize within the framework of what visitors can expect to experience—not just what they can do—while visiting your city. Read time: 6 minutes