Insights
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Structure is the Key to an Effective Creative Brief
Whether you're working with an in-house marketing team or have chosen to outsource your marketing support, a structured creative brief is essential for keeping everyone on track. While every creative brief is different, there are 3 standard phases of development and a handful of pertinent questions every brief should answer. Read time: four minutes
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5 Themes For Tourism and Travel Success
Attending tourism and travel industry conferences is a great way to network with your peers and take in new perspectives on destination marketing and management trends. Stamp team members attended several tourism and travel conferences in the last year, and at a recent conference, many of the themes we have been hearing in the last year came together under one roof. So, we put our heads together to summarize what seems to be resonating in the times we live in. Read time: 4 minutes
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5 Digital Marketing Tips for Small DMOs
Evolving digital trends affect how travelers learn about new destinations, gather inspiration for their next trip and make decisions. To ensure that your destination is not overshadowed by bigger DMOs with budgets to match, it’s imperative to understand technical capabilities across the digital landscape and make smart decisions about how to deploy your marketing dollars for maximum impact. The following digital marketing tips can help you maximize your reach and make the most of your budget. Read time: six minutes
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Megatrends in Travel 2019
Skift has released its Megatrends Report for 2019, and we have combed through it to present the top 5 travel and tourism trends that your DMO should be tapping into if it's not doing so already. Read time: five minutes
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Social Media Marketing for Small DMOs
For smaller DMOs or DMOs with limited resources, necessary marketing strategies sometimes remain unexplored due to lack of funding, a small staff, or both—with social media being one of numerous underutilized tools. Fortunately, there are ways to put social to work no matter how small your team is. Here are a few ideas to help solve your "too much to do and not enough time to do it" challenges. Read time: under 3 minutes
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The Value of Stakeholder Partnerships
Nurturing healthy relationships with local stakeholders should be a central component of your DMO's tourism development efforts, as they are often the first to greet visitors to your destination and the last to engage with them when they leave. The insight they can offer based on these interactions can help your DMO better understand your target market(s) and more effectively curate the visitor experience. Read time: five minutes
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Why the 60+ Consumer Should Matter More Than Ever
Paying special attention to the ever-growing 60+ consumer segment can pay big dividends for your destination. Understanding why they travel and what interests them while in-market can help your DMO more effectively craft a message that resonates with this travel segment and entices them to plan a visit. Read time: six minutes
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5 Things to Know When Writing an RFP
Whether you’re looking forward to getting the extra help for your team to reach your destination’s goals, or the current contract with your agency of record is almost at its limit, writing and distributing an RFP and evaluating the submissions are time-consuming tasks. Here are some helpful tips on how to simplify and streamline the process. Read time: 6 minutes
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Small Town Travel & Tourism
For smaller towns, identifying unique selling propositions (USPs) that will attract new visitors can often feel like an insurmountable challenge. However, no matter the size or location of your destination, there are travelers who are looking to experience what you have to offer. In this article, we explore some ways your DMO can grow visitation by identifying and leveraging your destination's unique offerings. Read time: three minutes
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Are Visitor Centers Dead?
As travelers turn to digital resources to plan their trips and seek out attractions while in-market, driving home the relevance of your visitor center may feel like an uphill battle. The good news is that there are ways to increase the relevance of your center and remain top of mind to those who are more inclined to pick up their cell phones and consult Google. Read time: seven minutes