Insights
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Boosting Weekend Occupancy
For destinations with strong weekday occupancy from transient and business travelers, concerted efforts to grow weekend business can help boost overall occupancy. Partnering with local stakeholders and getting them to appreciate the value of heads in beds is imperative to launching successful weekend getaway initiatives, and we have some ideas on how to do that. Read time: four minutes
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Best Practices: Instagram Stories
Creating Instagram Stories and stories ads for brands can be a fun exercise, and getting started isn't complicated. To help you tap into the 500 million users who create and engage with Instagram Stories daily, here are some best practices we recommend you follow. Read time: under 3 minutes
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5 Travel Tech Trends for 2020
Keeping up with the latest developments in travel technology remains central to optimizing the visitor experience both in the planning stages of their trip and while they’re in-market. As we plow ahead in 2020, it is more apparent than ever that Google is continuing to make taking a major role in the travel tech space a high priority. Along with leveraging the opportunities that Google is developing, we are also seeing the potential for augmented reality and artificial intelligence. We have highlighted 5 travel tech trends below that we feel have the potential to impact travel-related economic development activity in small to mid-sized markets. Read time: four minutes
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Making Social Media Ads Work For You
Harnessing the power of Facebook and Instagram through Meta Ads can significantly boost your brand's exposure and provide valuable insights into your target market's behavior. By using Meta Ads Manager, you can create tailored campaigns, track performance, and continually refine your strategy for maximum impact. Read time: 4 minutes
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Using Google Ads to Promote Your Destination
Search engines are crowded and competitive, social channels are monetizing and the internet is overflowing with content. These factors and several others are making it ever harder to organically drive potential visitors to your website to learn more about your destination, and are making Pay Per Click (PPC) advertising an increasingly important component of DMO marketing strategies to maintain and grow visitation to their destinations. Read time: four minutes
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Maximize Your DMO’s Potential with an Outsourced Marketing Team
With the increased importance of multiple specialists working on your DMO marketing team, Stamp’s outsourced marketing program can be customized to supplement and support your DMO’s marketing efforts with trained tourism and travel marketing professionals who deliver consistent, tangible, and measurable results. Read time: three minutes
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Get Granular With Your Marketing.
Getting granular with your marketing efforts can help drive occupancy growth by effectively engaging your target markets in highly specific, personalized, relevant and timely ways. Read time: under three minutes
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Know Where You’re Going?
Whether you’re new around here or have been reading our blog since we started it a few years ago, you know (or will soon enough) that we are committed to Marketing Action Planning. A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your destination. Read time: 3 minutes
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Universal Studios’ Advice on Attracting Visitors
We were recently invited to attend a lecture by Daniel Pacchioni, Creative Content Strategist with Universal Orlando's marketing department. Daniel provided timely, insightful advice on how to engage in the creative process when branding your destination. Here are 6 key takeaways from his presentation. Read time: four minutes
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6 Pitfalls of Social Media Management
Regardless of your team size or budget, there are ways to make social media work for you without cutting corners. Here, we've summarized 6 common social media management mistakes, how they can affect your brand credibility, and what you can do to avoid them. Read time: under 3 minutes