Insights
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Millennials vs Boomers. Shake up your marketing strategies.
Smart DMOs know they must use carefully targeted messaging and strategically chosen channels to reach different demographics. But what about their habits and preferences? Let's take a look at Millennials vs Boomers. Explore these generational visitors and decide if you need to shake up your marketing strategies. Read time: 3 minutes
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Six Strategies to Promote Your DMO’s Trade Show Presence
Are you overlooking a critical step in your trade show prep? Pre-marketing your destination’s presence is essential for boosting booth traffic and maximizing post-event follow-up. Learn practical strategies to enhance your trade show impact, from creating a dedicated landing page to leveraging social media and email campaigns. Read time: 4 minutes
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Dealing With CAVEs in Your Community
Occasionally, DMOs run into CAVEs or Citizens Against Virtually Everything. We'll show you how to engage CAVEs, explain the importance of Tourism and Travel to them and potentially convert them from selfish to selfless. Read time: 4 minutes
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For Lean DMO Teams: Two Digital Tools To Boost Productivity.
Today’s range of multi-platform digital tools can make it easier than ever for a DMO to stay productive, ahead of schedule, and organized. We’d like to share a couple of our favorites. Read time 6 minutes
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The SMERF Market—Give Me an E!
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The education group covers local, regional and national organizations of all sizes who periodically convene to share and discuss all topics related to education. Read time: five minutes.
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The DMO With The Best Information Wins
Are you using research to drive your destination marketing efforts? Market research is vital to the successful development of your tourism efforts, and the bedrock on which all effective marketing is based. Read time: 4 minutes
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Destination Rebranding after a Crisis – Dauphin Island, Alabama
When a crisis hits, such as the BP oil spill that devastated Dauphin Island’s tourism, a robust rebranding effort becomes crucial. By leveraging unique attributes like breathtaking sunsets and conducting thorough research, Dauphin Island successfully revived its appeal and saw significant increases in tourism and local development. Read time: under 7 minutes
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The SMERF Market—Give Me an M!
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The military group travel market encompasses events such as military reunions, meetings, and conferences and we have even included a bit on military related leisure travelers. Read time: 5 minutes
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How to Craft a Great RFP for Your DMO
The Request for Proposal is a big task for a DMO to undergo. Use these pointers to create an ideal RFP process that garners better results. The result may be a long lasting partnership with an agency that fits your organization’s needs. Read time: 4 minutes
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Destination Marketing Action Plan Workbook
Crafting a strategic marketing plan is crucial for any Destination Marketing Organization (DMO). This step-by-step guide, complemented by our downloadable tools, will help you create a clear and prioritized Marketing Action Plan (MAP) to guide long-range marketing efforts and inform short-term decisions. Read time: 3 minutes