Insights
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Email Marketing Best Practices
We’ve executed numerous email campaigns and have learned what works when it comes to engaging with readers on a regular basis. Here we share some best practices for email marketing. Read time: six minutes
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Key Elements of a Destination in 2021, Part 5: Amenities
In the final installment of this five-part series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth. Read time: six minutes
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Key Elements of a Destination in 2021, Part 4: Activities
As your DMO assesses what activities it has to offer its visitors, strategize within the framework of what visitors can expect to experience—not just what they can do—while visiting your city. Read time: 6 minutes
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Key Elements of a Destination in 2021, Part 3: Attractions
Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place. Read time: under 3 minutes
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Key Elements of a Destination in 2021, Part 2: Accommodations
In the second installment of this series, we take a look at the role accommodations play in managing visitor expectations and contributing to the local economy of a destination Read time: three minutes
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Key Elements of a Destination in 2021, Part 1: Access
Tourism experts agree that there are fundamental expectations your DMO must meet in order for visitors to plan to visit your destination, return with friends or family, and recommend their experience to others. Read time: under 4 minutes
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Leverage Road Trips to Help Rebuild
There is so much of our country that remains undiscovered among our fellow Americans that there is literally a world of opportunities within driving distance of most US travelers. And as many of us look to continue observing social distancing precautions as we travel, the resurgence of great American road trips has the potential to be a promising option for travelers and destinations alike. Read time: five minutes
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The Case for DMOs Getting 100% of Lodging Tax Revenue
As DMOs look to stabilize their budgets in these trying times, now may be the best opportunity that has ever existed to strategically advocate for a higher percentage of this revenue. Read time: under 3 minutes
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Free Facebook Places Website Integration Tool
During a recent conversation with Franci Edgerly about ideas that could help the travel and tourism industry in these unprecedented times, we hatched an idea to offer free licenses to ITI’s Facebook Places website integration tool. Read time: four mintues
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More Content Creation Ideas for DMOs and Stakeholders
Destinations are learning a new way to navigate during this new age of quarantine. We have collected some great ideas we’ve seen shared by DMOs, plus some new ones we thought could be useful—a way for you and your stakeholders to keep up a presence and stay relevant, so you’re top of mind when the time comes for travel again. Read time: six minutes