Insights
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The Case for DMOs Getting 100% of Lodging Tax Revenue
As DMOs look to stabilize their budgets in these trying times, now may be the best opportunity that has ever existed to strategically advocate for a higher percentage of this revenue. Read time: under 3 minutes
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Ideas for Supporting Your Community
The travel and tourism community has been upended by booking and event cancellations, trip postponements, and the temporary closings of many local businesses as we grapple with how best to slow the spread of COVID-19. But even in this uncertain climate, Destination Management Organizations play an important role in supporting local stakeholders. Read time: four minutes
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Free Facebook Places Website Integration Tool
During a recent conversation with Franci Edgerly about ideas that could help the travel and tourism industry in these unprecedented times, we hatched an idea to offer free licenses to ITI’s Facebook Places website integration tool. Read time: four mintues
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More Content Creation Ideas for DMOs and Stakeholders
Destinations are learning a new way to navigate during this new age of quarantine. We have collected some great ideas we’ve seen shared by DMOs, plus some new ones we thought could be useful—a way for you and your stakeholders to keep up a presence and stay relevant, so you’re top of mind when the time comes for travel again. Read time: six minutes
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Going Dark is the Wrong Answer - Content Creation Resources for DMOs
What’s the right answer when it comes to social media in times like these? I’m not sure that there even is one, but I do know the wrong answer: Going dark. Here are a few ideas on how to pivot your social strategy to continue engaging your target markets in these uncertain times. Read time: seven minutes
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In the midst of every crisis, lies great opportunity.
The most pressing questions DMOs are likely to face in the days and weeks ahead are: how bad is all of this going to get for the hospitality industry, and when will the end be in sight? Our stakeholders, and their staff, want answers that nobody has. However, even if you don’t have any answers, one of the best things you can do, is pick up the phone and call to check in with every stakeholder you can. Read time: five minutes
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Pinterest For Destinations
With over one billion travel-related searches, Pinterest is the perfect platform for a destination to promote its offerings, and we've got some tips to help your destination make Pinterest a valuable resource for travelers. Read time: three minutes
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The Value of Continuing Education
At its most basic level, a DMO's mandate is to leverage their budget to be a positive force behind the economic impact of travel and tourism on their local economy. Investing in professional development can lead to the fulfillment of this mandate. Read time: three minutes
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Boosting Weekend Occupancy
For destinations with strong weekday occupancy from transient and business travelers, concerted efforts to grow weekend business can help boost overall occupancy. Partnering with local stakeholders and getting them to appreciate the value of heads in beds is imperative to launching successful weekend getaway initiatives, and we have some ideas on how to do that. Read time: four minutes
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Best Practices: Instagram Stories
Creating Instagram Stories and stories ads for brands can be a fun exercise, and getting started isn't complicated. To help you tap into the 500 million users who create and engage with Instagram Stories daily, here are some best practices we recommend you follow. Read time: under 3 minutes