Insights
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NLR—a brand apart.
Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly when the separate communities share the same name. In this case study we explore the branding challenges faced by North Little Rock, Arkansas and our solutions that set them apart from Little Rock. Read time: three mintues
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TikTok as a Tool for Destination Marketing
TikTok has become one of the most widely used social media platforms whose popularity continues to grow and spread throughout the world. Businesses have begun using TikTok as a marketing tool and in this blog, we’ll give some ideas about how you can use it for your destination. Read time: four minutes
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Why You Should Care About Google My Business
Google My Business has become a powerful tool to help manage how your destination presents itself on Google Search and Maps. Learn how to help your stakeholders maximize GMB for the good of your entire destination. Read time: four minutes
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Millions of Bookings Close to Home
As the tourism and travel industry works to find its footing, analytics from Airbnb’s pandemic reboot prove people still want to travel, but just not too far from home. In this week’s Insight, we discuss the challenges and opportunities the industry is facing and share some guidance Airbnb is providing in these uncertain times. Read time: four minutes
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Strategies for Addressing Budget Challenges
Budgeting will be the biggest challenge most DMOs face over the next two years. With traditional funding sources suffering, how will you address budget shortfalls? Here we discuss revenue and expense strategies to help provide some insight on these challenges. Read time: seven minutes
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What is a weekend?
As domestic leisure travel begins to show early signs of recovery (in some places more than others), there is an opportunity to leverage leisure to try to (also) fill in some of the weeknight slump in occupancy due to the loss of weekday business and convention travel.
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Case Study: 5 Steps to Developing a Statewide Initiative
Stamp worked with the Alabama Bicentennial Commission to help develop and promote their three-year initiative celebrating Alabama's 200 years of statehood. Here we discuss 5 components of a successful statewide marketing program. Read time: six minutes
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The Value of a Landing Page
Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes
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Leverage the Great Outdoors for Your Destination
As Americans seek healthy, responsible ways to travel, communities with notable outdoor assets and those “along the way” to notable outdoor attractions have opportunities to capitalize on traveler’s “outdoor” interests. Here we discuss how your DMO can leverage increasing interests in exploring the Great American Outdoors with a deliberate digital strategy. Read time: four minutes
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Ethics in Advertising, Part 2: Photography Usage
When using photos and/or videos that aren’t custom shot for your use by your organization, there are three main avenues you can take: user-generated, stock, or AI image generation. Here we discuss what you need to know about the laws and rights surrounding such usage. Read time: under 4 minutes