Insights
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Know Where Your Public Service Organization is Going?
A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your organization. Read time: 3 minutes
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Know Where Your Professional Services Organization is Going?
A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your organization. Read time: 3 minutes
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Know Where Your Healthcare Organization is Going?
Whether you’re new around here or have read many of our blogs, you know (or will soon enough) that we are committed to Marketing Action Planning. A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your organization. Read time: 3 minutes
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Marketing Action Planning for Public Service—It’s Time to Tune Up
Is it time for a marketing plan tune-up for your organization? If so, a Marketing Action Plan (MAP) may be just the tool you have been searching for. Reading time 3 minutes
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Marketing Action Planning for Professional Services Firms—It’s Time to Tune Up
Is it time for a marketing plan tune-up for your organization? If so, a Marketing Action Plan (MAP) may be just the tool you have been searching for. Read time: 3 minutes
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Nurturing Stakeholder Engagement
One of the questions we often receive from DMOs is how do we increase our stakeholder engagement? In this blog, we discuss a recent In-Market MAP development session for one of our Destination Marketing Organization clients that provides a great example of nurturing stakeholder engagement. Read time: 1 minute
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Leverage Opportunity Nights to Grow Occupancy
One of the keys to growing the overall occupancy rate in any community is to have a clear understanding of the nights of the week and the months of the year that have the lowest occupancy—we call these opportunity nights. In this week's Insight, we discuss how to identify and make the most of these opportunity nights for your destination. Read time: under 3 minutes
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Getting (a Lot) More From Festivals
A ton of effort is invested into a festival with the goal to compress as much ROI as possible into a few days. What if you could leverage the same theme, spread the efforts of hosting a large festival over time, and significantly increase ROI? Consider converting your festival into a series of events planned over the course of a season or year. Read time: under 2 minutes
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Attractors vs. Attractions
There is a not-so-subtle difference between the words "attractor" and "attractions" but it is important for DMOs to use both in stakeholder discussions. Read this week's Insight to understand why. Read time: 3 minutes
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Airbnb. DMO Friend or Foe?
When "market disrupter" Airbnb came onto the scene in 2007, their business model was viewed by the tourism industry with skepticism. Where does Airbnb stand today? Read time: four minutes