Insights
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Generation Z: Travel Trends
Generation Z is rapidly growing in importance to DMOs - and for good reason! They are poised to command nearly 40% of consumer spending in just a few short years, and their travel habits are clearly defined by the digital age they were born into. Here's what that means for your DMO. Read time: six minutes
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DMO Challenges: Changing Perceptions
Regardless of market size or location, DMOs are wrestling with many of the same perception challenges when promoting their destination to meeting planners. Here are some ideas to overcome some of those challenges. Read time: four minutes
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Curating Social Influencers: Encourage The Conversation, Part 8
Curating content from social influencers is an effective strategy for reaching potential visitors who may be on the fence about visiting your city, or who may have not considered your place to be a viable option for business, leisure or bleisure travel. Read time: five minutes
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Is it Time To Assess Your Marketing Strategy?
For many of our DMO clients, November and December fall squarely in the middle of their fiscal year. If the same is true for your DMO, now is a good time to pull out your Marketing Action Plan and assess the progress of your goals and objectives. Read time: under 3 minutes
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Content and Context Marketing, Part 2
Much time and effort are required to create rich and varied content to populate your social media channels. To maximize your efforts, take the time to strategically plan the context in which your carefully crafted content is delivered. Read time: 4 minutes
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Creating FOMO: Encourage The Conversation, Part 7
As potential visitors formulate their travel plans, unique, one-of-a-kind experiences are often at the top of their travel wish list. Leverage these must-have experiences to generate the Fear Of Missing Out (FOMO) and encourage travelers to book an overnight stay in your city. Read time: three minutes
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Lessons Learned at Georgia’s 2018 Governor’s Conference
We recently had the opportunity to attend the annual Georgia Governor’s Conference and network with like-minded tourism professionals. Topics ranged from 2019 tourism trends to influencer and content marketing strategies—all with the underlying goal of learning how to become a more memorable destination. Here are 4 key takeaways. Read time: five minutes
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Curating Instagram Influencers: Encourage The Conversation, Part 6
In this installment of Encourage The Conversation, we discuss the importance of influencer marketing as it relates to your destination and how to integrate it into your overall social media strategy. Read time: ten minutes
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Rebranding Your Destination
Once you've evaluated your brand and decided it's time for a refresh, there are a lot of details to be shored up before you can actually pull the trigger. To help guide your efforts, we've created this free, downloadable rebranding checklist. Read time: two minutes
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Promoting Mid-Sized Markets To Meeting Planners
Meeting Planners often look for several key components when choosing a destination to host their next event. And surprisingly enough, cost is not the number one deciding factor. For mid-sized markets to compete successfully with larger destinations, they need to leverage testimonials and user-generated content to attract the attention of meeting planners. Read time: five minutes