Insights
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5 Things to Know When Writing an RFP
Whether you’re looking forward to getting the extra help for your team to reach your destination’s goals, or the current contract with your agency of record is almost at its limit, writing and distributing an RFP and evaluating the submissions are time-consuming tasks. Here are some helpful tips on how to simplify and streamline the process. Read time: 6 minutes
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Small Town Travel & Tourism
For smaller towns, identifying unique selling propositions (USPs) that will attract new visitors can often feel like an insurmountable challenge. However, no matter the size or location of your destination, there are travelers who are looking to experience what you have to offer. In this article, we explore some ways your DMO can grow visitation by identifying and leveraging your destination's unique offerings. Read time: three minutes
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Are Visitor Centers Dead?
As travelers turn to digital resources to plan their trips and seek out attractions while in-market, driving home the relevance of your visitor center may feel like an uphill battle. The good news is that there are ways to increase the relevance of your center and remain top of mind to those who are more inclined to pick up their cell phones and consult Google. Read time: seven minutes
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Case Study: Fostering Community Pride
Recently, Stamp was approached by the Montgomery Area Chamber of Commerce to work with their communications staff to produce a feel-good video about Montgomery. They wanted this video to be high-energy and multi-purpose, appealing to a wide range of target audiences—from residents to meeting planners, to businesses being recruited to locate in Montgomery and everyone in between. Here's how we went about making their request a reality. Read time: eight minutes
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Ethics in Advertising, Part 1: Font Usage
Typefaces and fonts are an important part of what we do in the world of communications. The shape and style of lettering helps convey mood and personality and is critical to conveying the brand promise. Here, we explore how font use is governed and what you should look out for when purchasing fonts or downloading free ones to use in your own materials. Read time: eight minutes
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3 Reasons a DMO Should Blog
If the only new content regularly added to your website is on your events calendar, the probability of your destination showing up in people's online search results is low. To ensure your website ranks highly on search engines, consider maintaining a blog that regularly promotes all of your destination's offerings. Read time: six minutes
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Importance of a Brand Standards Manual
A brand standards manual (also known as a brand book, guide, or bible) guides anyone in the use of your brand messaging and appearance across all platforms. It plays an important role in protecting the outward appearance of your brand—it tells your company story so your employees and vendors know what you stand for and how you should be perceived. Read time: 7 minutes
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Youth Travel Trends
The travel and tourism industry is being steadily reshaped by the travel preferences of young travelers who are driven by the desire to experience other cultures, build life experience, and benefit from new learning opportunities. Understanding what they value, how they plan and what will motivate them to visit your destination can help your DMO formulate an effective communication strategy to draw youth travelers. Read time: eight minutes
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Influencer Marketing in Smaller Markets
Among the numerous ways, social media can be used to foster positive perceptions about your place, influencer marketing has proven to be one of the most effective. And for small- to mid-sized destinations, collaborating with micro-influencers, in particular, can be an effective way to build credibility with your target markets. Read time: six minutes
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Key Elements of a Destination, Part 5: Amenities
In the final installment of this series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth. Read time: seven minutes