Insights
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Is it Time To Assess Your Marketing Strategy?
For many of our DMO clients, November and December fall squarely in the middle of their fiscal year. If the same is true for your DMO, now is a good time to pull out your Marketing Action Plan and assess the progress of your goals and objectives. Read time: under 3 minutes
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Content and Context Marketing, Part 2
Much time and effort are required to create rich and varied content to populate your social media channels. To maximize your efforts, take the time to strategically plan the context in which your carefully crafted content is delivered. Read time: 4 minutes
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Creating FOMO: Encourage The Conversation, Part 7
As potential visitors formulate their travel plans, unique, one-of-a-kind experiences are often at the top of their travel wish list. Leverage these must-have experiences to generate the Fear Of Missing Out (FOMO) and encourage travelers to book an overnight stay in your city. Read time: three minutes
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Curating Instagram Influencers: Encourage The Conversation, Part 6
In this installment of Encourage The Conversation, we discuss the importance of influencer marketing as it relates to your destination and how to integrate it into your overall social media strategy. Read time: ten minutes
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Rebranding Your Destination
Once you've evaluated your brand and decided it's time for a refresh, there are a lot of details to be shored up before you can actually pull the trigger. To help guide your efforts, we've created this free, downloadable rebranding checklist. Read time: two minutes
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Promoting Mid-Sized Markets To Meeting Planners
Meeting Planners often look for several key components when choosing a destination to host their next event. And surprisingly enough, cost is not the number one deciding factor. For mid-sized markets to compete successfully with larger destinations, they need to leverage testimonials and user-generated content to attract the attention of meeting planners. Read time: five minutes
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Leverage 360 Content To Tell Your Destination’s Story
Until fairly recently, 360 content was a buzzword, a fad, something without any practical application. But as the technology has advanced beyond gaming and into the replication of realistic experiences, its marketing potential has skyrocketed. Read time: three minutes
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Downloadable Destination Marketing Graphics, Volume 3
Designing a presentation that is both engaging and informative often requires the use of thought-provoking imagery. Download volume 3 of our free destination marketing graphics to help you convey the results of your marketing action plan in your next presentation. Read time: there minutes
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The Check-Out Program: Encourage The Conversation, Part 5
Encourage repeat visits to your destination by presenting reasons for travelers to return with their family or friends. Giving these departing guests a list of your "Must-Dos, Must-Sees and Must-Eats" will give them multiple reasons to bounce back to you. Read time: three minutes
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Meeting And Convention Services Offered By DMOs
Group travel is an attractive target market for many DMOs, but forging fruitful relationships with meeting planners can be a challenge. To stand out among competing destinations, up the ante by offering specialized group and meeting services for planner's needs. Read time: six minutes