Insights
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Courageous Creative
Brand building involves more than just logo creation. It's exploring what makes your destination unique and leveraging it to attract visitors to your destination. Sometimes, that means taking risks with bold creative and operating outside of your comfort zone. Read time: under 4 minutes
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Ten Year Challenge: Websites Then and Now
In a nod to the Ten Year Challenge, we thought it’d be fun to examine the 10-year differences on a couple of our client’s websites. While sites from 10 years ago featured design and interaction elements that were groundbreaking in their day, things have changed dramatically. What was once sleek is now outdated in comparison to today's functionality and popular designs. Read time: seven minutes
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Revisiting Your Social Media Marketing Plan
To stay ahead in social media marketing, it's crucial to continually refine your strategy based on platform preferences and media consumption habits of your target audience. By analyzing past performance and aligning content with evolving trends and algorithms, you can effectively engage your audience across various social channels. Read time: four minutes
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Crowdsourcing Social Influencers: Encourage The Conversation, Part 10
Social influencers provide tremendous value not only to travelers who look to social media for trip inspiration, but to DMOs looking for new ways to reach potential visitors. In this 30-second video, we touch on the benefits of crowdsourcing social influencers to promote your destination. Read time: eight minutes
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Online Reputation Management: Encourage the Conversation, Part 9
Every DMO hopes for positive online reviews of their destination. But what do you do when the reviews are negative? How do you regain control of the narrative and rehabilitate your destination's image? David and Victoria share a few ideas in this 50 second video. Read time: four minutes
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Using Hierarchy To Elevate Your Marketing
Whether you’re a seasoned destination marketing professional or new to destination marketing, your job is to ensure your marketing message is on target, visible and produces results. Let an understanding of design hierarchy guide your efforts. Read time: 3 minutes.
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What Makes Your Community Different?
Travelers are increasingly seeking out unique, one-of-a-kind, authentic experiences. And because you can't be everything to everybody, identifying and leveraging what makes your community different must be a central pillar of your marketing strategy. Read time: under 3 minutes.
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Top 5 Travel Trends For 2019
There is a lot of talk about hot new travel trends and what DMOs should be mindful of as they begin executing their marketing strategies for 2019. Here are 5 trends that will dominate travel and tourism in the new year and how your DMO can leverage them. Read time: seven minutes
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what3words Will Blow Your Mind
what3words is a free tool with the potential to revolutionize tourism and travel, mapping, wayfinding, navigation, and communications as we know it. Check out this introduction and link to three brief what3words videos to learn more for yourself. Your mind will be racing. Read/watch time: under 10 minutes
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Wayfinding 104: Beyond Navigation
At its core, wayfinding is about user experiences. Technology has become so portable, it is time to consider how destination marketers can bring more usable information to their guests where they are, and when they need it. Here are a few things to consider doing to assist visitors outside of the visitor center. Read time: under 4 minutes