Insights
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Youth Travel Trends
The travel and tourism industry is being steadily reshaped by the travel preferences of young travelers who are driven by the desire to experience other cultures, build life experience, and benefit from new learning opportunities. Understanding what they value, how they plan and what will motivate them to visit your destination can help your DMO formulate an effective communication strategy to draw youth travelers. Read time: eight minutes
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Influencer Marketing in Smaller Markets
Among the numerous ways, social media can be used to foster positive perceptions about your place, influencer marketing has proven to be one of the most effective. And for small- to mid-sized destinations, collaborating with micro-influencers, in particular, can be an effective way to build credibility with your target markets. Read time: six minutes
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Key Elements of a Destination, Part 5: Amenities
In the final installment of this series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth. Read time: seven minutes
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Key Elements of a Destination, Part 4: Activities
As your DMO assesses what activities it has to offer its visitors during their stay, strategize within the framework of what they can expect to experience — not just what they can do while visiting your city. Read time: six minutes
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Key Elements of a Destination, Part 3: Attractions
Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place. Read time: six minutes
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Key Elements of a Destination, Part 2: Accommodations
In the second installment of this series, we take a look at the role accommodations play in managing visitor expectations and contributing to the local economy of a destination. Read time: six mintues
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Key Elements of a Destination, Part 1: Access
Regardless of why visitors have chosen your destination for their next trip, tourism experts agree that there are fundamental expectations your DMO most meet in order for visitors to return with friends or family and to recommend their experience to others. Read time: five minutes
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10 Ideas to Encourage Positive Destination Influencer Conversations
When it comes to shaping the visitor experience and encouraging repeat visits, there are definitive steps you can take to elevate awareness of your destination in the minds of travelers — we’ve covered quite a few of them in our video series the past year. Here is a brief recap of 10 strategies to supplement your marketing plan and facilitate positive conversations about your destination. Read time six minutes
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When To Use Stock Photography
Keeping your visual content authentic is very important. Nothing sells your destination better than modern, unexpected, fresh, original photography. But, does that mean there's never a time to purchase an image that has already been created? We'll explain the benefits and pit-falls of stock photography and when it's the most appropriate choice for your project. Read time: five minutes
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Promoting Tourism’s Economic Benefits to an Indifferent Audience
Getting local leaders, business owners and members in your community to recognize the economic impact your destination's travel and tourism ecosystem generates presents a unique challenge to virtually all Destination Management Organizations. Get some ideas to meet this opportunity head-on. Read time: 5 minutes