Insights
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Instagram Strategy for Your DMO
Leverage Instagram’s high engagement by building a loyal audience through cross-promotion, competitor research, and community interaction. Share unique local content and use strategic hashtags to maximize reach. Read time: 5 minutes
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5 Advanced LinkedIn Tactics for CVB Sales Professionals
Want to take your LinkedIn presence to the next level? As a follow-up to The Value of LinkedIn for Sales Professionals, you’ll find five advanced tactics to take you beyond the basics of LinkedIn. Read time: under 5 minutes
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Harnessing Social Media for Millennials
What do millennials want? In thinking about millennials, one strategy for a destination marketing organization (DMO) to consider is to think about what the target audience cares about, what their habits are and what the destination offers at the intersection of these two generational attributes. Read time: under 3 minutes
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Your Destination’s Online Reputation Matters
In today’s travel industry, online reviews are crucial for shaping destination perceptions and inspiring travel decisions. DMOs can enhance their city’s appeal by curating and managing online content and leveraging the influence of user-generated reviews. Read time: under 5 minutes.
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Leveraging Research to Maximize ROI
Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia. Read time: under 5 minutes