Insights

  • Content and Context Marketing, Part 2

    Content and Context Marketing, Part 2

    Camille says… Much time and effort are required to create rich and varied content to populate your social media channels. To maximize your efforts, take the time to strategically plan the context in which your carefully crafted content is delivered. Read time: 4 minutes

    READ MORE

  • Building a Social Media Action Plan

    Building a Social Media Action Plan

    Stamp says… Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO. Read time: 7 minutes

    READ MORE

  • Secrets to Creating a Successful Content Marketing Strategy

    Secrets to Creating a Successful Content Marketing Strategy

    Maghen says… The secret recipe for a successful content marketing strategy can be summarized in four steps—Attract, Convert, Close, and Delight. Read on as we discuss how each step can help determine the best custom-tailored plan for your DMO. Read time: 5 minutes

    READ MORE

  • Choosing Effective DMO Marketing Partners

    Choosing Effective DMO Marketing Partners

    Stamp says… Extend your DMO’s reach and efficiency by collaborating with experienced marketing professionals, who can assist with everything from social media management to campaign strategy and execution. Read time: 5 minutes

    READ MORE

  • Instagram Strategy for Your DMO

    Instagram Strategy for Your DMO

    Stamp says… Leverage Instagram’s high engagement by building a loyal audience through cross-promotion, competitor research, and community interaction. Share unique local content and use strategic hashtags to maximize reach. Read time: 5 minutes

    READ MORE

  • 5 Advanced LinkedIn Tactics for CVB Sales Professionals

    5 Advanced LinkedIn Tactics for CVB Sales Professionals

    Stamp says… Want to take your LinkedIn presence to the next level? As a follow-up to The Value of LinkedIn for Sales Professionals, you’ll find five advanced tactics to take you beyond the basics of LinkedIn. Read time: under 5 minutes

    READ MORE

  • Harnessing Social Media for Millennials

    Harnessing Social Media for Millennials

    Stamp says… What do millennials want? In thinking about millennials, one strategy for a destination marketing organization (DMO) to consider is to think about what the target audience cares about, what their habits are and what the destination offers at the intersection of these two generational attributes. Read time: under 3 minutes

    READ MORE

  • Your Destination’s Online Reputation Matters

    Your Destination’s Online Reputation Matters

    Jim says… In today’s travel industry, online reviews are crucial for shaping destination perceptions and inspiring travel decisions. DMOs can enhance their city’s appeal by curating and managing online content and leveraging the influence of user-generated reviews. Read time: under 5 minutes.

    READ MORE

  • Leveraging Research to Maximize ROI

    Leveraging Research to Maximize ROI

    Stamp says… Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia. Read time: under 5 minutes

    READ MORE