Insights
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Where Are Your Customers Coming From?
A Business Attribution Study maps out where your clients come from and how they connect with your organization. By analyzing sales data and client sources over the past decade, you can understand your key audiences and inform your Marketing Action Plan (MAP). Read time: 3 minutes.
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Why Your Construction Company Needs a Fractional Marketing Director
Securing a skilled marketing professional in the construction industry can be challenging, but at Stamp, our experienced team of fractional marketers exceeds expectations, delivering consistent, measurable results to propel your business forward. Read time: under 3 minutes
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The Value of Objective Primary Research when Developing a Marketing Action Plan
Research helps organizations by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your organization’s marketing efforts. Read time: 5 minutes
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Outsourcing Your Marketing Efforts
A supplemental marketing team offers the expertise to work alongside you to ramp up or support your marketing efforts without additional in-house overhead. Let us help you turn this race into a relay. Read Time: 2 Minutes
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Engaging Visitors with Creative Merch
Merch is one of the only forms of advertising that allows consumers to interact with a brand on a physical level, and can have a big impact on your tourism marketing efforts. However, creating merch is more than putting your logo on an item and calling it done. When considering what you want to create, you’ll need to look at your target audiences and what appeals to them most. Read time: under 4 minutes
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Maximize Your School’s Potential with an Outsourced Marketing Team
A supplemental marketing team offers the expertise to work alongside you to ramp up or support your marketing efforts without additional in-house overhead. Let us help you turn this race into a relay. Read Time: 2 Minutes
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The Annual Rendezvous: Why Updating Your MAP Matters
In the dynamic landscape of business, change is the only constant. This is why your Success Statement and Marketing Action Plan should be reviewed and updated on an annual basis. Read time: 2 minutes
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Striking the Balance: Why You Need Realistic AND Aspirational Goals.
Success lies in balancing current achievements with future aspirations. Setting realistic and aspirational goals motivates your team while still fostering innovation. Read time: 1 minute
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Help Wanted: Putting Social Media to Work in Your Recruitment Efforts
Many organizations are struggling with staffing shortages and competition for qualified workers is fierce. Learn how to put social media to work for your organization in recruiting new talent. Read time: Under 2 minutes
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Marketing Action Planning for Construction Services—It’s Time to Tune Up
A Marketing Action Plan (MAP) helps organizations define and prioritize the targets, roles, beliefs, and processes essential for a successful marketing strategy. Learn how to create a dynamic and effective plan to maximize your marketing efforts. Read time: 3 minutes.