Insights
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Why Your DMO Needs a Success Statement
What is success for your DMO? A Marketing Action Plan (MAP) is a master plan for prioritizing and then building trust with the target audiences that will lead your DMO to success. However, at the beginning of the process, it is critical to define what success is. Here we review the formula we use to develop what we call the “Success Statement.” Read time: under 2 minutes
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Why Your School Needs a Success Statement
What is success for your school? A Marketing Action Plan (MAP) is a master plan for prioritizing and then building trust with the target audiences that will lead your school to success. However, at the beginning of the process, it is critical to define what success is. Here we outline our formula used to craft your "Success Statement."
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Where Are Your Customers Coming From?
A Business Attribution Study maps out where your clients come from and how they connect with your organization. By analyzing sales data and client sources over the past decade, you can understand your key audiences and inform your Marketing Action Plan (MAP). Read time: 3 minutes.
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The Value of Objective Primary Research when Developing a Marketing Action Plan
Research helps organizations by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your organization’s marketing efforts. Read time: 5 minutes
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Maximize Your School’s Potential with an Outsourced Marketing Team
A supplemental marketing team offers the expertise to work alongside you to ramp up or support your marketing efforts without additional in-house overhead. Let us help you turn this race into a relay. Read Time: 2 Minutes
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The Annual Rendezvous: Why Updating Your MAP Matters
In the dynamic landscape of business, change is the only constant. This is why your Success Statement and Marketing Action Plan should be reviewed and updated on an annual basis. Read time: 2 minutes
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Striking the Balance: Why You Need Realistic AND Aspirational Goals.
Success lies in balancing current achievements with future aspirations. Setting realistic and aspirational goals motivates your team while still fostering innovation. Read time: 1 minute
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Marketing Action Planning for Construction Services—It’s Time to Tune Up
A Marketing Action Plan (MAP) helps organizations define and prioritize the targets, roles, beliefs, and processes essential for a successful marketing strategy. Learn how to create a dynamic and effective plan to maximize your marketing efforts. Read time: 3 minutes.
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Marketing Action Planning—It’s Time to Tune Up
Is it time for a marketing plan tune-up for your organization? If so, a Marketing Action Plan (MAP) may be just the resource you have been searching for. Read time: 3 minutes
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Rebrand? How To Know When It’s Time.
Embarking on a new brand is a significant endeavor that renders all your current assets outdated. So, why take this leap? Because rebranding, when executed at an opportune moment for compelling reasons, can revolutionize your organization. Discover the motivations behind such a transformative move and the crucial steps to consider before initiating a rebranding journey. Read time: 2 minutes