Insights
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Will Short-Term Rentals Impact Your Lodging Tax Income?
More and more vacationers and travelers are choosing to stay in short-term rentals they find through online rental services like Airbnb, HomeAway, VRBO, FlipKey, and others. While the business model for these Short Term Rental (STR) companies is appealing to consumers, they are disruptive to DMOs. Read time: under 3 minutes
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Leveraging Research to Maximize ROI
Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia. Read time: under 5 minutes