Insights
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Using Hierarchy To Elevate Your Marketing
Whether you’re a seasoned destination marketing professional or new to destination marketing, your job is to ensure your marketing message is on target, visible and produces results. Let an understanding of design hierarchy guide your efforts. Read time: 3 minutes.
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What Makes Your Community Different?
Travelers are increasingly seeking out unique, one-of-a-kind, authentic experiences. And because you can't be everything to everybody, identifying and leveraging what makes your community different must be a central pillar of your marketing strategy. Read time: under 3 minutes.
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Top 5 Travel Trends For 2019
There is a lot of talk about hot new travel trends and what DMOs should be mindful of as they begin executing their marketing strategies for 2019. Here are 5 trends that will dominate travel and tourism in the new year and how your DMO can leverage them. Read time: seven minutes
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what3words Will Blow Your Mind
what3words is a free tool with the potential to revolutionize tourism and travel, mapping, wayfinding, navigation, and communications as we know it. Check out this introduction and link to three brief what3words videos to learn more for yourself. Your mind will be racing. Read/watch time: under 10 minutes
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Wayfinding 104: Beyond Navigation
At its core, wayfinding is about user experiences. Technology has become so portable, it is time to consider how destination marketers can bring more usable information to their guests where they are, and when they need it. Here are a few things to consider doing to assist visitors outside of the visitor center. Read time: under 4 minutes
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Generation Z: Travel Trends
Generation Z is rapidly growing in importance to DMOs - and for good reason! They are poised to command nearly 40% of consumer spending in just a few short years, and their travel habits are clearly defined by the digital age they were born into. Here's what that means for your DMO. Read time: six minutes
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DMO Challenges: Changing Perceptions
Regardless of market size or location, DMOs are wrestling with many of the same perception challenges when promoting their destination to meeting planners. Here are some ideas to overcome some of those challenges. Read time: four minutes
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Curating Social Influencers: Encourage The Conversation, Part 8
Curating content from social influencers is an effective strategy for reaching potential visitors who may be on the fence about visiting your city, or who may have not considered your place to be a viable option for business, leisure or bleisure travel. Read time: five minutes
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Is it Time To Assess Your Marketing Strategy?
For many of our DMO clients, November and December fall squarely in the middle of their fiscal year. If the same is true for your DMO, now is a good time to pull out your Marketing Action Plan and assess the progress of your goals and objectives. Read time: under 3 minutes
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Content and Context Marketing, Part 2
Much time and effort are required to create rich and varied content to populate your social media channels. To maximize your efforts, take the time to strategically plan the context in which your carefully crafted content is delivered. Read time: 4 minutes