Insights
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Developing Personas for your Marketing Campaign
Persona-based marketing is a strategic technique that allows you to speak directly to your target audiences in engaging and personal ways. Coupling this technique with primary research efforts will ensure that your outbound marketing campaign is as effective and engaging as it can be. Read time: under 2 minutes
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Bicentennial Promotional Toolkit & Awareness Campaign
Community involvement is a fundamental component of your destination’s marketing efforts. DMOs can ensure a consistent message by leading collaboration efforts and defining guidelines to maintain brand focus. Read time: under 4 minutes
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Your DMO and Tripadvisor
Does your marketing plan factor in trip planning tools like Tripadvisor? Take advantage of the impact these sites have on your destination’s online reputation by including them in your DMO’s online marketing strategy. Read time: under 3 minutes
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What Challenges Are Your DMO Sales Professionals Facing?
Take our brief survey and share some of the challenges your Destination Sales Professionals face. Later, we will share our compiled report as well as insights on how to handle these obstacles. Read time: 3 minutes
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How Stakeholders Can Help: Encourage the Conversation, Part 1
Effectively marketing and managing a destination means that DMOs are now responsible for fostering positive online perceptions. This is done by directly engaging with visitors using what Stamp Destinations calls the “right pocket/left pocket” technique. Read time: under 4 minutes
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Brand Evaluation Process Checklist
Rebranding your destination can be an involved—and sometimes complicated—process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process. Read time: 2 minutes
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Wayfinding 102: Creating and Confirming the Guest Experience
In Wayfinding 102, we offer DMOs a look at how wayfinding tools can turn the journey from one attraction to another into an educational and enjoyable visitor experience. Read time: under 5 minutes
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Edible Experiences—Harnessing the Power of Niche Marketing Part 2
In the second installment of our Niche Marketing series, we take a look at how Food Tourism is gaining in popularity across the U.S. and offer insight into how destinations can take advantage of this niche market. Read time: under 4 minutes
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Improve Conversions with Personalized Digital Content
To stand out from your competitors, you should consider using personalized digital content to offer a relevant and timely experience tailored to your users’ interests. Read time: under 4 minutes
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Rethinking the Website Redesign Process
As part of an overall rebrand, Stamp undertook a website redesign project for one of our DMO clients. Including modern design features, the latest interactive functionality and a CMS upgrade, Stamp was able to design a site that amplified our client’s brand and offered a seamless user experience among devices. Read time: under 8 minutes