Undertaking the day-to-day marketing required to keep staff, faculty, students, and parents informed can be daunting. Layer in the creation of marketing for admissions and development, constant website updates, plus the hustle of covering events and athletics for social media, and it’s clear that a lack of resources and time can challenge even the most capable marketing team. It’s not a sprint. It’s a marathon.

No matter the size of your internal team, Stamp has the expertise to work alongside you to ramp up or support your marketing efforts without additional in-house overhead. Let us help you turn this race into a relay.

Internal marketing teams for schools engage in outsourced marketing services for several reasons:

1. Outsourcing allows you to leverage an entire (external) team of industry experts to work on your strategic initiatives. With Stamp on your side, you have access to marketing strategists, copywriters, designers, and developers all in one place. We kick these relationships off with our proven Marketing Action Plan (MAP) development process. MAPs are developed to be the master plan for prioritizing and then building trust with the target audiences that will influence your success. This process also helps you gain an understanding of your competitors and helps identify market differentiators.
2. Outside marketing expertise provides the objectivity of an informed third party—providing additional focus, guidance, and strategic thinking to support your team. We’re here to complement your existing team and help you uphold and reinforce your message, values, brand, purpose, and voice.
3. Outsourcing also helps provide marketing continuity for your organization. Our experienced staff often fill unexpected gaps in in-house marketing teams due to employee turnover, hiring cycles, or lack of available resources. We frequently work with organizational leaders to evaluate a new hire or, in some cases, assist with training those team members.
4. Outsourcing marketing programs can help provide marketing synergy between your departments. In many schools, the responsibility for admissions, retention, development, and alumni engagement lies with the separate departments. Administrators and boards expect their marketing/communications team to function within the school’s mission and deliver on short- and long-term goals within these often-distinct silos. However, when they work together, overall efforts to advance your school’s mission are strengthened.
5. Outside marketing can be ramped up or down as needed. This can help reduce your school’s overall budget since it allows you to pay only for the services you really need and only when they are necessary. By outsourcing various tasks to an external team like Stamp, our marketing expertise can be much more efficient and effective than hiring another permanent marketing person on your staff. Clearly, that’s a winning strategy.

Academic institutions are not stagnant organizations—they’re in the business of learning and growth. We help lead brand-building efforts to strengthen your reputation or reposition your school. Comprehensive, long-range plans of work for schools often require a team like Stamp’s to bring focus and specialized talents to the table without the everyday distractions. See a case study outlining how we did this for a small private day school.