CHALLENGE

Alabama commemorated its 200th birthday in 2019 and the Alabama Bicentennial Commission reached out to Stamp to design a website for its three-year initiative. The needs of the new site were three-fold: 1) design and develop a site with streamlined architecture and user-friendly function to promote bicentennial events throughout the state; 2) provide ways for the community and travelers to get involved; and 3) furnish community event-planning materials and educational resources to be used in Alabama schools.

SOLUTION

Stamp designed the website to prominently feature historical facts, a list of statewide partners, information for media relations, community resources (such as a toolkit for event organizers), and integration of a crowd-sourced calendar plugin. Traditional advertising efforts such as out-of-home and targeted print ads pushed Alabamanians to the web to learn more about celebrations in the region.

RESULTS

After the website launched, the site attracted more than 1,000 visitors during a two-day kickoff event and reached almost 8,000 visitors in just eight weeks. An incredible 1,400 people signed up to receive email alerts and ongoing marketing content from the Alabama Bicentennial Commission in just eight weeks.