In 2018, 73-year-old Standard Roofing Company came to Stamp to help reinvigorate their brand. Through the years, the focus of their business had expanded well beyond roof coverings into total commercial building envelope solutions and maintenance programs. Standards' company image needed to reflect these changes.
Using our proven process, the Marketing Action Plan (MAP), we reviewed Standard's target audiences and their roles in the company’s success. As a result, we determined what marketing processes were needed to retain their base and attract new clients. Using those insights, Stamp delivered comprehensive rebranding and digital communications efforts.
Robust digital marketing began with the launch of a new website—and has followed with a highly targeted thought leadership blog publishing campaign, a targeted LinkedIn campaign, and a PPC campaign focusing on target audiences where Standard has the most experience.
Traditional branding efforts include a communications package, team wear and fleet graphics. Print materials graphically support the brand’s core values and lift areas of their expertise.
Despite Standard’s need to bring its branding efforts into this millennium, the company had an excellent reputation and a strong tradition of service to build upon. So, first and foremost, the new branding and marketing needed to reinforce a continued commitment to upholding this reputation. Holding on to some of the elements of the old brand, like its signature color, tone of voice and personality was part of the brand strategy.
Email marketing teases new blog posts with links to the website to read full articles. Fun and creative animations are also sent via email and social for holidays.
Learn more about our thought leadership program by reading Raising the Roof for Standard Commercial Roofing and Envelope Solutions with Thought Leadership.
An ongoing targeted LinkedIn campaign leverages the email database.
“Stamp has brought us into the 21st century as far as our business development efforts and exhibiting a professional appearance—helping customers and potential customers understand who we really are as people and what we do.”
– Pete Taylor, CEO
2020 brought a milestone anniversary and a celebratory “75 Years On Top” logo. Strong and bold in keeping with Standard’s brand, the mark has folded into every aspect of the marketing efforts.
Learn more about our rebranding efforts for Standard by reading Rebranding Standard, a 7-Decade Old Commercial Roofing Company.
Services
- Marketing Action Plan
- Branding
- Brand Awareness
- Content Development
- Copywriting
- Art Direction/Graphic Design
- Digital Strategy
- Email Marketing
- Photography
- Search Engine Optimization
- Social Media Management
- Thought Leadership
- Vehicle Graphics
- Videography
- Website Design
- Website Development
