As you strive in many areas to become and then maintain a best-in-class construction services provider, take a moment for your management team to turn a critical eye to your own brand. Choose a few best-in-class competitors and/or peers that you respect and compare the image you are conveying with theirs. Upon self-reflection, do you feel that the brand image of your firm is worse off/out of date, equal to, or superior to theirs? Simply put, does your brand convey Best-In-Class? 

Keep in mind that, while your logo is the core of your brand, there is a lot more to your brand than your logo.

If you would like to explore this subject a little more, you can reference our blog: How to Know When It's Time to Rebrand.