Insights

  • The Importance of Social Media in Times of Crisis

    The Importance of Social Media in Times of Crisis

    McKenzie says… Social media is a vital tool for destination management during crises, offering real-time updates and essential guidance to keep communities and visitors informed and safe. By staying active online, destinations can build trust and become a dependable resource during emergencies, from natural disasters to health alerts.

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  • Why Your DMO Needs a Success Statement

    Why Your DMO Needs a Success Statement

    David says… What is success for your DMO? A Marketing Action Plan (MAP) is a master plan for prioritizing and then building trust with the target audiences that will lead your DMO to success. However, at the beginning of the process, it is critical to define what success is. Here we review the formula we use to develop what we call the “Success Statement.” Read time: under 2 minutes

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  • Embracing AI in Marketing

    Embracing AI in Marketing

    Stamp says… AI isn't a replacement for human creativity; it's a catalyst for it. At Stamp, we embrace AI as a valuable addition to our toolkit—a means to elevate our ideas and ensure our work shines brighter than ever before.

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  • The Power of Personalization in Direct Mail

    The Power of Personalization in Direct Mail

    Ashley says… In an era dominated by endless emails and virtual meetings, direct mail offers a refreshing alternative that stands out in a sea of digital interactions. Read time: 4 minutes.

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  • Outsourcing Your Marketing Efforts

    Outsourcing Your Marketing Efforts

    David says… A supplemental marketing team offers the expertise to work alongside you to ramp up or support your marketing efforts without additional in-house overhead. Let us help you turn this race into a relay. Read Time: 2 Minutes

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  • Destination Merch Link in Bio

    Destination Merch Link in Bio

    Leigh says… Merch is one of the only forms of advertising that allows consumers to interact with a brand on a physical level, and can have a big impact on your tourism marketing efforts. However, creating merch is more than putting your logo on an item and calling it done. When considering what you want to create, you’ll need to look at your target audiences and what appeals to them most. Read time: under 4 minutes

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  • The Annual Rendezvous: Why Updating Your MAP Matters

    The Annual Rendezvous: Why Updating Your MAP Matters

    David says… In the dynamic landscape of business, change is the only constant. This is why your Success Statement and Marketing Action Plan should be reviewed and updated on an annual basis. Read time: 2 minutes

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  • Striking the Balance: Why You Need Realistic AND Aspirational Goals.

    Striking the Balance: Why You Need Realistic AND Aspirational Goals.

    David says… Success lies in balancing current achievements with future aspirations. Setting realistic and aspirational goals motivates your team while still fostering innovation. Read time: 1 minute

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  • Editing is an Art

    Editing is an Art

    Stephen says… Telling a story in a television/social media spot is really its own art form. Whether you’re writing and shooting or repurposing existing footage to create something new, here are a few tips to help you put the puzzle together. Read time: under 2 minutes

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  • Help Wanted: Putting Social Media to Work in Your Recruitment Efforts

    Help Wanted: Putting Social Media to Work in Your Recruitment Efforts

    Maghen says… Many organizations are struggling with staffing shortages and competition for qualified workers is fierce. Learn how to put social media to work for your organization in recruiting new talent. Read time: Under 2 minutes

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