Insights

  • Talent Release Form, a Photoshoot Must Have

    Talent Release Form, a Photoshoot Must Have

    David says… Ensuring you have signed talent release forms is key for smooth and legally sound photoshoots. These forms protect your DMO and confirm your rights to use the imagery. Read time 4 minutes

    READ MORE

  • Instagram Strategy for Your DMO

    Instagram Strategy for Your DMO

    Stamp says… Leverage Instagram’s high engagement by building a loyal audience through cross-promotion, competitor research, and community interaction. Share unique local content and use strategic hashtags to maximize reach. Read time: 5 minutes

    READ MORE

  • How DMOs Can Measure the ROI of Digital Advertising

    How DMOs Can Measure the ROI of Digital Advertising

    Stamp says… DMOs should be measuring the return on the investment to show stakeholders that their digital marketing strategy is working. Are you looking at the right metrics to determine the ROI of your digital strategy? Read time: under 4 minutes

    READ MORE

  • Make Your Content Go the Extra Mile

    Make Your Content Go the Extra Mile

    Stamp says… Remember all the precious time and valuable marketing budget you spent on creating the marketing theme, the copy, the visuals, the video, and all of the other assets in your marketing library? Take that content and get as much value from it as possible. Not sure where to start? Keep reading. Read time: under 4 minutes

    READ MORE

  • Harnessing Social Media for Millennials

    Harnessing Social Media for Millennials

    Stamp says… What do millennials want? In thinking about millennials, one strategy for a destination marketing organization (DMO) to consider is to think about what the target audience cares about, what their habits are and what the destination offers at the intersection of these two generational attributes. Read time: under 3 minutes

    READ MORE