Insights
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Why You Should Audit Your Website
Auditing your website can help maintain your brand, keep your Search Engine Optimization (SEO) and lead generation tactics at their best, and ensure things like good user experience and Americans with Disabilities Act (ADA) compliance. Here we discuss the steps involved in conducting a website audit. Read time: 3 minutes
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Protect Your Destination’s Brand With A Trademark
A 4-minute conversation with intellectual property attorney LaConya Murray, discussing why destinations should protect their brand with a trademark and what the process entails. View time: under 4 minutes
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Agencies are Agents
Ever wondered how a relationship with a marketing agency really works? Here's a simple way to look at it. Read time: under 1 minute
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Destination Curation
DMOs should not be creating or managing the various elements of their destination, they should be facilitators of collaboration between the stakeholders that provide the elements that make up their destination. This is the message you should be conveying to your stakeholders. Read time: 1 minute
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5 Tips for Building Stakeholder Partnerships
Sitting down one-on-one with tourism stakeholders in your community can be invaluable. Get 5 tips for building these business partnerships. Read time: under 3 minutes
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TikTok Domain Déjà Vu
Just as people may not have understood the importance of registering a website domain in the early stages of the internet, there is often a similar reluctance to jump on the latest social platform. Learn why you should register a free account on TikTok with your DMO's name now before it is unavailable or becomes too costly. Read time: under 2 minutes
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Marketing Action Planning for Financial Service Providers—It’s Time to Tune Up
Is it time for a marketing plan tune-up for your business? If so, a Marketing Action Plan (MAP) may be just the resource you have been searching for. Reading time: 3 minutes
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Social Media Marketing for Small Organizations
For small organizations with limited resources, we sometimes find that necessary marketing strategies remain unexplored due to lack of funding, a small staff, or both. Fortunately, there are some strategies to put social media to work no matter how small your team is. Here are a few ideas to help solve your “too much to do and not enough time to do it” challenges. Read time: under 3 minutes
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Marketing Action Planning for Healthcare Service Providers—It’s Time to Tune Up
Is it time for a marketing plan tune-up for your healthcare organization? If so, a Marketing Action Plan (MAP) may be just the tool you have been searching for. Reading time: 2 minutes
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Know Where Your Financial Organization is Going?
A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your organization. Read time: 3 minutes