Insights
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Destination Marketing Action Planning—It’s Time to Tune Up
Stamp has a long history of developing destination Marketing Action Plans (MAPs) for clients. Because of that experience, we have refined the process to help you navigate the complex and ever-changing ecosystem of lodging providers, meeting & event venues, shopping & dining opportunities, and attractions and help your DMO achieve its travel and tourism goals. Read time: 5 minutes
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The Value of LinkedIn for CVB Sales Professionals
LinkedIn is more than your online résumé. It is a professional social network geared toward finding leads, opportunities, connecting professionals, and sharing valuable industry research and news. Find out how you can make your LinkedIn profile stand out and work for you with some simple tips and tricks. Read time: 4 minutes
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Building Authentic Imagery Using the Four Cs
Authentic photos and videos are essential for destination marketing, capturing both special and everyday moments to showcase your destination's true charm. Collaborate with locals and visitors to get genuine images that highlight your community's unique appeal. Read time: 6 minutes.
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Will Short-Term Rentals Impact Your Lodging Tax Income?
More and more vacationers and travelers are choosing to stay in short-term rentals they find through online rental services like Airbnb, HomeAway, VRBO, FlipKey, and others. While the business model for these Short Term Rental (STR) companies is appealing to consumers, they are disruptive to DMOs. Read time: under 3 minutes
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Leveraging Research to Maximize ROI
Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia. Read time: under 5 minutes