Insights
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Ecotourism—Harnessing the Power of Niche Marketing Part 4
As ecotourism grows in popularity among environmentally conscious travelers, DMOs can appeal to this niche market by promoting the sustainable travel opportunities their area has to offer. Read time: under 5 minutes
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Promote Travel Impact During Tourism and Travel Week
National Travel and Tourism Week is a great platform to celebrate your visitors, your stakeholders and to share the economic impact travel and tourism has on your community. Read time: under 5 minutes
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The Case for Requesting Spec Creative in RFPs
In this brief video Chris Cavanaugh, DMO consultant, makes some excellent points about the challenges of requesting spec creative in the agency evaluation process. Read time: under three minutes
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Attracting Motorcoach Groups to Your Destination
Attracting motorcoach tours to your destination is a valuable component of your group travel marketing. To effectively manage this effort, you need group travel capability, communication and most importantly, a sound strategy. Read time: under 6 minutes
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Wayfinding 103: Harnessing Mapping Technology
Destinations should consider employing mapping technology to enhance the visitor experience beyond traditional wayfinding means. Read time: under 5 minutes
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Life Stage Marketing
Life Stage Marketing is all about meeting people where they are in life. In this article, Victoria recounts how this approach allowed her client to more directly target their strongest visitor demographics. Read time: under 3 minutes
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Agritourism—Harnessing the Power of Niche Marketing Part 3
As farm, ranch and other agricultural tourism booms, destinations need to cultivate experiences centered around these agribusinesses and related activities if they want to tap into this niche market. Read time: under 4 minutes
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Developing Personas for your Marketing Campaign
Persona-based marketing is a strategic technique that allows you to speak directly to your target audiences in engaging and personal ways. Coupling this technique with primary research efforts will ensure that your outbound marketing campaign is as effective and engaging as it can be. Read time: under 2 minutes
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Bicentennial Promotional Toolkit & Awareness Campaign
Community involvement is a fundamental component of your destination’s marketing efforts. DMOs can ensure a consistent message by leading collaboration efforts and defining guidelines to maintain brand focus. Read time: under 4 minutes
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Your DMO and Tripadvisor
Does your marketing plan factor in trip planning tools like Tripadvisor? Take advantage of the impact these sites have on your destination’s online reputation by including them in your DMO’s online marketing strategy. Read time: under 3 minutes