Case Studies
-
Making Alabama Roads Safer with the Code of the Road for ALDOT
Our new initiative for the Alabama Department of Transportation, “Code of the Road,” invites drivers ages 18-34 to embrace safer habits behind the wheel. Unlike typical campaigns, it partners with drivers, emphasizing education over showcasing accidents. Tested through focus groups and surveys, its tailored messaging resonates with the younger audience, encouraging responsible driving.
-
Promoting Unique Offerings to Extend Stays in Tifton, GA
We worked with Tifton Tourism to launch a new campaign to focus on one niche target—Agritourism. In Tifton, it’s active year-round, offering something new to do seasonally. The Marketing Action Plan pointed to Agritourism when defining that Tifton is ideally suited for SMERF events, agritourism excursions and stop-overs.
-
ALDOT Tells Alabamians “We Can’t Live Like This” With Thought Provoking Creative
Using data from research that consisted of in-person focus groups and phone surveys, Stamp created the “We Can’t Live Like This” Campaign to show that safe driving is something that needs to be taken seriously.