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Utility Company Rebrand Igniting a Change
The vision of Southeast Alabama Gas District is to become a public utility leader recognized for innovatively serving and helping grow their regional communities. Because of SEAGD's rapid growth and expansion across Alabama, their board of directors and President/CEO saw a need to rebrand. Following the ad agency review process, Southeast Alabama Gas District selected Stamp to lead the utility's overall branding effort. In-depth market research uncovered information that led the agency towards the development of a Marketing Action Plan, new logo design and brand identity update. The company name was shortened to Southeast Gas and the new logo has been well received by customers in helping the company roll out more innovative services and products.
This is a good idea
- Creative, Design + Production
- Media Planning + Placement