Stamp: Make Your Mark

Auburn University at Montgomery charged Stamp with creating a campaign to increase student enrollment for summer classes where students can earn hours of class credit. We developed a creative campaign related directly to students who live in the area or attend another college and are living with their parents while home visiting for the summer. We created a graphic look with clever copy that spoke to students comparing things they would normally do during the summer to the smart decision to get ahead by taking classes at Auburn Montgomery. We targeted spring semester students on campus by creating light pole banners, table tents in the dining hall, posters throughout common areas and housing on campus, along with digital outdoor boards, and strategically placed indoor digital screens in area restaurants off campus. The successful campaign helped Auburn University at Montgomery make their mark on student recruitment.