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Community College Rebrand
Trenholm State Community College
After receiving accreditation to award associate degrees, central Alabama’s oldest technical college was renamed Trenholm State Community College. Because of the change in status and the requirement to change its name, the college selected Stamp to lead the college’s overall rebranding effort. In-depth market research uncovered information that led the agency through the development of a marketing action plan, new logo and brand identity system, and an integrated strategic implementation plan that included a new robust web site, recruitment collaterals, digital and social strategies, television and radio campaigns, and outdoor and print advertising. In less than one year, the college’s enrollment has increased significantly across all courses of study.
This is a good idea
- Creative, Design + Production
- Internet Marketing + Multimedia
- Media Planning + Placement