Victoria Belton Earns Travel Marketing Professional (TMP) Designation
Victoria Belton, Account Executive for Stamp Idea Group, recently graduated from a three-year program through Southeast Tourism Society (STS)’s Marketing College and in the process joined an elite group of only 1,154 tourism professionals in the Southeast.
Belton, a graduate of The University of Alabama with a major in marketing and a minor in advertising, is now certified as a Travel Marketing Professional (TMP).
“Attending marketing college has impacted me both professionally and personally,” stated Belton. “Professionally, each year I bring back many of the things I learned either in class or through networking with my tourism clients at Stamp. Personally, when I travel now, I make a point to consult the city’s DMO about their hidden gems and can’t-miss experiences. I’ve learned to not only appreciate the services they offer, but their role in shaping the visitor experience.”
The Travel Marketing Professional program focuses on various aspects of tourism marketing, including how to become a DMO (Destination Marketing Organization), how tourism is an economic driver in the community and strategic marketing techniques for the tourism industry.
A DMO (or CVB, Convention and Visitors Bureau) is an organization within a city or municipality dedicated to attracting visitors, meetings and conventions to their destination in order to increase the overall economic impact of their city.
“Working with multiple CVBs and watching the impact that tourism has had in their markets over the past year alone has been amazing,” said Victoria. “It’s instilled in me a deeper understanding of how those visitors will share their experiences for months and years to come.”
Belton traveled to Dahlonega, GA for the annual week-long program over a three-year period. She was joined by 62 other STS Marketing College graduates in the Class of 2018. The graduates were announced at the STS Connections conference in Daytona Beach, Fla., this past month. The Class of 2018 consists of members from all 12 states in the Southeast Tourism Society.
“We are so proud of Victoria for completing the STS TMP program. For travel and tourism professionals, this comprehensive education program that results in earning a TMP designation cannot be underestimated,” said David Allred, principal of Stamp Idea Group.
Headquartered in Roswell, Georgia, STS is an association that works to unite all segments of the travel and tourism industry through its four pillars of education, advocacy, recognition, and networking. Established in 1983, STS is a network of more than 1,000 members from 12 states: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.