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Commercial Loan Campaign
River Bank & Trust
In early 2014, River Bank & Trust charged Stamp with creating a strategy to grow their commercial loan portfolio. It was clear that River Bank was not top-of-mind when companies were choosing a bank for their business loan. So we created a campaign strategy that combined television, magazine, radio, outdoor billboards and indoor screens to deliver memorable and meaningful messages to the River Region about getting a business loan from River Bank . Through our creative efforts and the savvy River Bank leadership, the bank’s loan portfolio has grown by 9.87% over the previous year.
This is a good idea
- Creative, Design + Production
- Media Planning + Placement